Mobile game developers are continuing to work on new titles despite the wave of layoffs in the industry, according to a survey conducted by mobile-first publisher Sandsoft. The survey, which interviewed 454 mobile game developers with at least five years of experience in the US, Spain, and France, found that 81% of developers are developing new titles. Of these developers, 60% are testing prototypes, a third are market testing, and the rest have soft launched their projects.
However, the survey also revealed that developers are aware of the challenging market conditions. About half of the developers surveyed anticipate more layoffs in the industry, and two-thirds are concerned about their own job security. In fact, 44% of developers cited over-hiring or mismanagement as the main reason for the layoffs in the industry.
In this uncertain environment, developers are closely scrutinizing the value that publishers provide. The survey found that developers had mixed opinions on publishers, with a third saying that publishers provide a valuable service, while 27% believed that publishers take more than they give. In contrast, 60% of developers had a positive view of unions, highlighting the need for better working conditions and job security in the industry.
When it comes to working with publishers, mobile developers consider deal terms to be the most critical factor. Two-fifths of developers said that deal terms were the main reason for choosing a publisher. Other factors considered include a publisher’s capabilities, reputation, access to capital, and having a diverse team. On the other hand, developers cited agreeing on deal terms, losing creative control, finding a partner, and giving up a share of revenue as the main reasons for pursuing self-publishing.
Once a deal is agreed upon, developers value marketing support the most, according to the survey. One in four developers said that marketing support was the most valuable service provided by publishers, followed by strategic advice and access to capital. Additionally, developers emphasized the importance of localization and culturalization, with 50% saying they were more likely to pursue regional publishing deals rather than single global deals. This approach extends beyond emerging markets, as 84% of developers have considered a publishing deal to reach gamers in tier one western markets.
Overall, the survey highlights the challenges and concerns faced by mobile game developers in the industry. While optimism and positivity endure among developers, they are looking for publishers who provide value and support their creative endeavors. By understanding the needs and concerns of developers, publishers can work together with them to create successful and engaging experiences for gamers.