Morgan’s Embrace of Heritage in the Evolved Plus Four
Introduction
While the automotive industry marches forward with cutting-edge designs and innovations, Morgan stands as a testament to its heritage, refusing to let go of its iconic roots. The company recently unveiled the new Plus Four, a vehicle that pays homage to its decades-old design while incorporating modern enhancements. This article explores the various features and updates of the Plus Four, showcasing Morgan’s commitment to preserving tradition while embracing contemporary advancements.
Preserving Legacy with Modern Enhancements
Despite the passage of time, Morgan has chosen to retain the Plus Four’s wooden frame, a distinctive characteristic of its design. However, the company has introduced a contemporary twist by crafting an aluminum body over the ash wood in a process deemed “21st Century Coachbuilding.” This fusion of traditional and modern materials creates a captivating aesthetic, while an aluminum platform carries the essential components such as braking, suspension, and electronics. The body boasts improved aerodynamics, updated lighting, a new front splitter, and modern mirrors, breathing new life into the iconic design.
Power and Performance
Under the hood, the Plus Four features a BMW 2.0-liter four-cylinder engine. While specific performance details have not been disclosed by Morgan, it is safe to assume that the vehicle will possess an impressive power output and dynamic capabilities. To enhance handling and driving comfort, the standard suspension setup includes revised valved dampers and new spring rates. For enthusiasts seeking an even more thrilling experience, the optional Dynamic Handling Pack offers single-way adjustable dampers, springs, and a rear anti-roll bar.
Enhanced Driving Experience
Morgan recognizes the importance of ensuring an enjoyable open-top driving experience. To cater to audiophiles, the new Plus Four is equipped with a Sennheiser audio system featuring lightweight components and updated speaker grilles that mimic the louvers on the car’s hood. The revamped system offers improved sound quality and clarity, ensuring that every journey is accompanied by an immersive musical experience. Additionally, a new LCD screen and a volume knob with integrated track skipping and pause functionality provide users with enhanced control over the audio system.
Customization and Luxury
In line with Morgan’s commitment to personalized luxury, every 2024 Plus Four comes “bespoke as standard.” Buyers are spoiled for choice with an extensive range of color options and materials, allowing them to create a vehicle that is truly their own. The vehicle’s interior features standard Scottish leather, exuding elegance and sophistication. The inclusion of fresh interior lighting fixtures further enhances the luxurious ambiance, ensuring that even without extensive customization, the Plus Four delivers a truly indulgent experience.
Availability and Pricing
The Plus Four is now available for order in the UK and Europe, and eager buyers can anticipate test-driving the vehicle in June. However, production will commence in May, showcasing Morgan’s dedication to delivering their vehicles promptly. It is worth noting that the Plus Four will be Morgan’s first four-wheeler to receive U.S. homologation. Although sales approval in the U.S. is still pending, this move indicates the company’s intention to expand its reach and cater to a broader audience. Interested buyers can expect pricing to start at £62,500 (approximately $77,890 at today’s rates), reflecting the exceptional craftsmanship, quality materials, and advanced features integrated into the Plus Four.
Conclusion
The Morgan Plus Four exemplifies the brand’s unwavering commitment to preserving its heritage while incorporating modern enhancements. By seamlessly blending traditional craftsmanship with contemporary materials and technologies, Morgan successfully creates a vehicle that appeals to enthusiasts seeking a harmonious fusion of old-world charm and modern performance. The Plus Four’s availability for order, impressive features, and meticulous attention to detail position it as an enticing option for discerning buyers who value personalized luxury and a truly distinctive driving experience.
