NASCAR, America’s most popular motorsport, is making its way into the world of Fortnite, thanks to a partnership with metaverse studio Karta. The collaboration will bring iconic NASCAR tracks to Rocket Racing in Fortnite, starting with the reimagined Chicago Street Course. Additional tracks are planned for release in 2024.
In this new racing experience, players will be able to use the cars they own in their Fortnite inventory to compete in multiplayer or solo races. The gameplay will involve navigating multiple routes, mastering speed, drifting, and avoiding obstacles. By merging the thrill of NASCAR racing with the dynamic creativity of the Fortnite ecosystem, NASCAR aims to provide an exciting and immersive racing experience for gamers.
The collaboration between NASCAR and Karta is not just a one-time event. The intention is to establish a long-term presence for NASCAR in the Fortnite ecosystem. The Chicago Street Course map is just the beginning, as NASCAR plans to add more virtual recreations of their tracks on the platform.
Nick Rend, managing director of esports & gaming at NASCAR, expressed enthusiasm about the partnership, stating, “Fortnite provides the perfect platform to engage a global audience, blending the intensity of NASCAR racing with the immersive world of Fortnite.” He also praised Karta for their creativity and attention to detail, emphasizing their role in bringing the vision to life.
Karta is no stranger to creating engaging virtual gaming experiences for global brands. The studio has collaborated with renowned artists like Nicki Minaj and Blackpink, as well as brands such as McDonald’s and Amazon Music. Their goal with the NASCAR collaboration was to capture the essence of NASCAR racing and inject it with the fun and excitement that Fortnite is known for.
The NASCAR Chicago Street Race map is now available to play in Fortnite. Whether you’re a diehard NASCAR fan or new to the sport, this experience offers a chance to get closer to the real event than ever before. So, gear up, rev your engines, and get ready for a high-octane racing adventure in Fortnite with NASCAR.
