Netflix is testing a major redesign of its TV app’s homepage, according to The Verge. The changes are aimed at simplifying the browsing experience for users. Currently, when a user selects a show or movie, a static tile with a preview appears at the top of the screen. However, the new design expands the tile immediately upon selection and starts playing a preview of the title. It also displays additional information such as genre and number of episodes.
The goal of this redesign is to make it easier for users to navigate the streaming service and find content that suits their preferences. According to Pat Flemming, Netflix’s senior director of product, the current browsing experience can be overwhelming for users, and the company wants to help them make quicker decisions about what to watch.
Netflix has rolled out the new-look TV app to a limited subset of customers for testing and feedback purposes. The company plans to make any necessary changes based on user feedback before implementing the redesign more broadly.
The timing of this homepage redesign is interesting, as Netflix is expanding its content offerings beyond on-demand streaming. The company is venturing into live TV with shows like John Mulaney’s Everybody’s in LA and David Chang’s Dinner Time Live. Additionally, Netflix recently acquired the rights to stream the NFL’s Christmas games, making it important for the streaming giant to have a user-friendly and well-tested homepage before showcasing such popular content.
Overall, Netflix’s homepage redesign demonstrates the company’s commitment to improving the user experience and adapting to the changing landscape of streaming media. By providing a more intuitive and visually engaging browsing experience, Netflix aims to keep its users engaged and satisfied with their binging habits.