# New Indian-Built JLR Model to Launch Next Year
## Introduction
A new Indian-built JLR model based on a new platform being created by parent firm Tata Motors will be launched next year. This article provides insights into this exciting development and its potential implications for both JLR and Tata Motors.
## The Platform and Factory
The new JLR model will be underpinned by a platform created by Tata Motors. This platform will also be used for a “high-end” Tata model. Both vehicles will be manufactured in a new factory in India, with plans to export them to other markets. This strategy leverages the cost attitude of Tata Motors and the design sophistication of JLR, resulting in increased volumes and justifying the investment in the platform.
## Aspirations for JLR and Tata Motors
Natarajan Chandrasekaran, the boss of Tata Group, expressed bigger aspirations for both JLR and Tata Motors. While he did not provide specific details about the new JLR model’s badge or powertrain, it is unlikely to be electrified due to India’s dependency on combustion engines. This suggests that the new JLR model will initially be sold exclusively in Asian markets, with potential for expansion to regions where JLR is focusing on electrification, pending a strong business case.
## JLR’s Presence in India
JLR already builds cars in India at its Pune factory, which started operations in 2011. This facility currently assembles Land Rovers and Range Rovers from knock-down kits for the local market. The decision to manufacture vehicles in India was driven by the growing demand from Asian and Chinese customers. In fact, China was JLR’s biggest retail market last year, with 104,123 sales. JLR’s success in the region has also led to plans for exporting vehicles built in China, including the upcoming Freelander range with plug-in hybrid and electric options.
## Expert Analysis and Insights
According to Autocar India, the new Indian-built JLR model signifies a significant step forward for both JLR and Tata Motors. By leveraging Tata Motors’ cost attitude and JLR’s design sophistication, this collaboration allows for increased volumes and justifies the investment in the new platform. The decision to focus on non-electrified models for the Indian market aligns with the current market demands and infrastructure limitations in the region. However, the potential for future exports to regions prioritizing electrification demonstrates the flexibility of this new platform.
## Conclusion
The announcement of a new Indian-built JLR model based on a platform developed by Tata Motors is an exciting development for both brands. This collaboration allows for the combination of Tata Motors’ cost attitude and JLR’s design sophistication, leading to increased volumes and further investment in the platform. While specific details about the new JLR model are yet to be confirmed, it is expected to cater to the Asian market initially, with potential for expansion to other regions. This strategic move highlights the growing importance of the Asian market for JLR and its commitment to meeting customer demands worldwide.
Sources:
– Autocar India
