Highrise, which already boasts over 40 million users, allows players to create their own immersive virtual worlds and games. With an average of 680,000 weekly users spending 90 minutes in-game, Highrise has become a hub for user-generated content (UGC) that aligns with pop culture trends. The game features accessories like a Baddie Red Carpet jacket and Stan-cups, attracting users who are looking to stay up-to-date with the latest trends.
The new Highrise Studio is a suite of development tools that enables creators to build in Unity, the most popular and accessible game engine. This allows creators to develop without limits, creating entirely new 3D game modes, environments, assets, and more. These creations can then be deployed into the Highrise world with just one click. Highrise Studio is made possible by Highrise 4.0, a complete rewrite of the Highrise world in Unity. This update also provides quality-of-life updates for players, including richer character and profile customization options.
One of the key features of Pocket Worlds’ platform is its Creator Exchange program, which allows creators to earn income from their published content. Creators are compensated based on sales and engagement time. In 2023 alone, almost half a million dollars was paid out to creators through this program. This incentivizes creators to continue producing unique and engaging content.
Anton Bernstein, CEO of Pocket Worlds, believes that their technology is enabling creators to build the next generation of immersive experiences. He emphasizes the importance of human connection and how virtual worlds can provide a sense of belonging and connection in an increasingly digital world.
Pocket Worlds, founded in 2013, currently has 103 employees and has been growing rapidly. With over 50 million users and 10,000 creators, the company has gained traction in the gaming industry. Highrise 4.0 is now live and available for players to enjoy, while the Highrise Studio is also available for creators to start building their own virtual experiences. The game is currently in development for Windows and Mac, expanding its availability to a wider audience.
Overall, Pocket Worlds’ new releases demonstrate their commitment to empowering creators and providing a platform for shared immersive experiences. With a large and engaged user base, the company is poised to continue growing and shaping the future of virtual gaming.
