Nissan CEO, Makoto Uchida, recently spoke at the 2024 Financial Times Future of the Car conference, where he discussed Nissan’s commitment to its long-term electrification goals. Uchida acknowledged the fluctuating global demand for electric cars and emphasized the need for a flexible approach to powertrain technologies. He stated that Nissan’s new Arc business strategy, which aims for a 40% global sales mix of electrified cars by 2026, was developed to adapt to an uncertain market environment.
Uchida highlighted the importance of offering different electrification strategies in various markets, as the pace of EV adoption varies worldwide. He mentioned that Nissan will continue to work towards its goals but may need to adjust the roadmap accordingly. Uchida emphasized the importance of providing appropriate products that align with customer demand and taste.
Nissan’s plans for the future include replacing the Juke and Qashqai crossovers with electric equivalents. Additionally, they will launch a third-generation Leaf EV and a Micra replacement based on Renault’s new 5 electric supermini. In China, where Nissan faces competition from new rivals, the company plans to launch five new EV models designed specifically for the Chinese market.
One of the key objectives of Nissan’s Arc plan is to reduce EV production costs by 30% to compete with fast-moving Chinese rivals. Uchida mentioned that this would be achieved through supply chain cooperation, in-house technology, and designing cars on less diversified platforms.
Furthermore, Uchida expressed Nissan’s commitment to solid-state battery technology. He stated that Nissan plans to put solid-state batteries in a production car by 2028, considering it a potential game-changer for the future of battery electric vehicles (BEVs). Nissan aims to open a pilot plant this year and ramp up to mass production within the next four years.
Overall, Nissan remains dedicated to its electrification goals while recognizing the need for flexibility in response to market fluctuations. The company’s efforts to cater to specific market demands and reduce production costs demonstrate its commitment to staying competitive in the rapidly evolving automotive industry. By focusing on innovation and adapting to changing customer preferences, Nissan aims to secure its position as a leader in the electric vehicle market.