Home Tech Nissan Reports 92% Profit Jump as Global Sales Surge, China Lags

Nissan Reports 92% Profit Jump as Global Sales Surge, China Lags

Nissan Reports 92% Jump in Profit, Focusing on Electric Vehicles for Future Growth

Nissan Motor Co. announced a significant increase in profit for the fiscal year through March, with sales growing in all major global markets except China. The Japanese automaker reported a 92% jump in profit to 426.6 billion yen ($2.7 billion), while annual sales surged nearly 20% to 12.7 trillion yen ($81.5 billion). However, their profit for the January-March quarter slightly declined to 101.3 billion yen ($650 million) from 106.9 billion yen.

Despite the slight dip in quarterly profit, Nissan’s sales for the same period rose 13% to 3.5 trillion yen ($22 billion). This growth can be attributed to their popular models, such as the Leaf electric car, Infiniti luxury lineup, and Z sportscars. Chief Executive Makoto Uchida emphasized the company’s commitment to further growth through their strategy called “The Arc”, focusing on electric vehicles (EVs) to boost sales.

Nissan aims to maintain its leadership in the Japanese EV market with the introduction of their new sports-utility vehicle, the Ariya. Additionally, they have unveiled new U.S. models including the Armada and Murano SUVs, as well as the luxury model Infiniti QX80. The company has set a goal to mass-produce EVs powered by next-generation solid-state batteries by early 2029.

In an effort to strengthen their position in the EV market, Nissan announced a partnership with domestic rival Honda Motor Co. in March. The collaboration will focus on developing electric vehicles and auto intelligence technology. When asked for further details, Uchida refrained from commenting but hinted at potential future advancements resulting from the partnership.

Looking ahead, Nissan has projected a profit of 380 billion yen ($2.4 billion) for the year through March 2025, down 11% from the previous year due to expected development costs. Despite the challenges, the company remains optimistic about future growth. While the cheap yen has generally benefited Japanese exporters, including automakers, Nissan emphasized the importance of a steady exchange rate for sustainable growth.

By region, Nissan experienced sales growth in the U.S., Japan, and Europe. However, their sales in China declined by 24%, reflecting a challenging market characterized by a price war dominated by local manufacturers like BYD. Nevertheless, Nissan anticipates a sales recovery in China while continuing to grow in North America, Japan, and Europe. The company foresees global sales reaching 3.7 million vehicles by March 2025.

In conclusion, Nissan’s focus on electric vehicles and strategic partnerships positions them for future growth in the evolving automotive industry. Their commitment to innovation and sustainability reflects the increasing demand for eco-friendly transportation options. By incorporating solid-state batteries into their EV lineup and expanding their presence in key markets, Nissan aims to build a strong foundation for long-term success.

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