Nissan Maintains Commitment to Electric-Only Line-Up in Europe by 2030
Nissan is standing firm on its commitment to an electric-only line-up in Europe by 2030, despite the recent slowdown in electric vehicle (EV) sales growth. The Japanese automaker announced last year that it would phase out its combustion and hybrid models in Europe by the start of the next decade, with all new models in the region being EVs. Despite some other car manufacturers scaling back their EV ambitions due to the sales slowdown, Nissan’s Europe sales chief, Mayra González, emphasized that their business plan remains unchanged.
Flexibility in the Coming Years
González acknowledged that the slowdown in EV sales growth has created challenges for Nissan. She emphasized the need for flexibility in the coming years and finding the right balance between EVs, combustion engines, and hybrid models until 2027. González highlighted the inconsistencies in the way electrification is progressing across European countries and the importance of providing vehicles that align with this progression. She also stressed the significance of factors beyond technology, such as incentives, government policies, and timing, in determining the success of electrification.
A Clear Strategy on Electrification
Despite the challenges, González made it clear that Nissan’s strategy on electrification is unwavering. The automaker aims to achieve 100% electric sales in Europe by 2030. However, the timing and success of this goal will depend on various external factors. González emphasized the need to monitor the evolution of electrification and adapt accordingly.
Next-Generation EVs and Production Facility Upgrades
Nissan has been actively developing EV successors to popular models like the Qashqai, Juke, and Leaf. These new EVs, along with an electric Micra, will be built in Nissan’s Sunderland production facility. While the launch dates for these next-generation EVs have not been disclosed, the company is expanding and upgrading its manufacturing plant to accommodate the increased production of electric vehicles.
Potential for Coexistence of Combustion and Electric Models
François Bailly, Nissan’s Europe planning chief, hinted at the potential for existing combustion and hybrid models to coexist with electric vehicles. Bailly referred to the recently facelifted Qashqai and mentioned that Nissan has made significant investments in the model. He suggested that investing in hybrid models, particularly those with e-Power technology, could continue alongside the company’s focus on EVs. The long-term viability of these models will depend on market demand and evolving regulations.
Conclusion
Nissan remains committed to its electric-only line-up in Europe by 2030, despite the recent slowdown in EV sales growth. The company recognizes the need for flexibility in the coming years and aims to strike a balance between EVs, combustion engines, and hybrid models. Nissan’s strategy on electrification is clear, but it acknowledges the challenges posed by factors beyond technology. The automaker is actively developing next-generation EVs and upgrading its production facility to support increased EV production. There is also potential for combustion and hybrid models to coexist with electric vehicles, depending on market demand and regulatory developments. As Nissan navigates the evolving landscape of electrification, it will continue to adapt and provide vehicles that align with the progression of electrification in European countries.
