Offbrand, a creator-led production company, has recently launched its own game publishing label called Offbrand Games. The company’s goal is to establish strong ties between creators and game developers, creating mutually beneficial partnerships. Nick Allen, CEO and cofounder of Offbrand, expressed his excitement about bringing this vision to life.
Offbrand Games has partnered with Jason Thor “PirateSoftware” Hall, a creator, game developer, and cybersecurity specialist, who will serve as the director of strategy for the publishing label. Hall’s upcoming game jam on July 17, 2024, will be supported by Offbrand Games.
In addition to announcing the publishing label, Offbrand Games revealed its first title. The label will publish the sequel to Aether Studios’ platform fighting game, Rivals of Aether. The exact release date for Rivals 2 has not been confirmed yet, but it is expected to launch in Q4 2024.
The decision to back this game is well-founded considering the deep ties between Offbrand’s creators and the Super Smash Bros. community. Ludwig, one of the cofounders of Offbrand and a prominent creator, even hosted the game’s first-ever tournament in November 2023.
Offbrand also made headlines when it announced its plans to transform into a worker co-op on June 7, 2024. This transition means that every full-time employee at Offbrand will have a vote, control over the company, and an equal share of its profit pool. This move sets Offbrand Games apart from other creator-led efforts and aligns with the company’s commitment to inclusivity and empowerment.
In conclusion, Offbrand’s launch of its game publishing label, Offbrand Games, marks an exciting new chapter for the creator-led production company. With strong partnerships and a commitment to empowering its employees, Offbrand Games is poised to make a significant impact in the gaming industry. Gamers can look forward to the release of Rivals 2 and other exciting titles published by Offbrand Games.