Open World, the gaming-focused arm of talent management and marketing firm Loaded, has recently announced the launch of its Game Dev division. This new division aims to provide game developers with marketing strategies and launch support as they prepare to promote their games to the industry’s top leaders. Open World has already partnered with renowned game studios such as Phoenix Labs, Scopely, and EA, and plans to collaborate with more partners throughout the year.
Originally established in 2022, Open World was created to guide brand partners through the gaming space. With the introduction of the Game Dev division, the company now offers audience analytics tools and social media/community management platforms, in addition to its creator-agnostic approach to influencer marketing. One of the successful marketing campaigns conducted by Open World Game Dev is Scopely’s Monopoly Go, which has recently generated an impressive $2 billion in revenue.
Loaded’s CEO, Josh Swartz, shared in an interview with GamesBeat that the game dev division intends to provide a full-service marketing solution for the games industry. Swartz stated, “What we ultimately want to do is to offer publishers and studios a turnkey solution. We already have it for creators, but we want to do it for the entire lifecycle of their game.” He emphasized that Open World’s data sets are extensive and their understanding of different platforms, such as Twitch, YouTube, and TikTok, enables them to design effective multiplatform strategies.
Irina Shames, Open World and Loaded’s CCO, also expressed her excitement about working with more publishers and helping them achieve successful launches or improved player retention. She explained that Open World’s expertise lies in tapping into communities and creating magic when it comes to engaging players. Shames added that while they have several larger brand partners, they equally prioritize providing comprehensive support to smaller indie developers and publishers. Open World works closely with these indie developers, often starting their marketing efforts a year or more before the game’s launch.
Open World’s Game Dev division aims to be a valuable resource for game developers, offering market strategies and support to ensure successful game launches and ongoing player engagement. With their extensive knowledge of the gaming industry and their ability to tap into gaming communities, Open World is set to become a go-to partner for developers looking to showcase their brands to the industry’s top leaders.
To learn more about Open World’s offerings and how they can help game developers succeed, visit their website or reach out to their team. With their proven track record and dedication to supporting both established studios and indie developers, Open World is poised to make a significant impact in the gaming industry.