Peugeot is making waves in the automotive world with the upcoming launch of the electric version of its 408 crossover, set to debut at the Paris Motor Show next month. This move signifies a crucial step for the brand as it completes its medium-term lineup, ensuring that every new Peugeot sold in the UK will come with options for petrol, hybrid, and electric powertrains.
The E-408 is anticipated to feature the same powertrain as the E-308, which is already generating interest. With a front-mounted motor delivering 154bhp and a 54kWh battery, the E-408 can sprint from 0-62mph in a respectable 9.8 seconds while boasting a range of up to 267 miles. This model also supports rapid charging at up to 100kW, making it a practical choice for those looking to transition to electric driving without compromising on performance or convenience.
As for pricing, the E-408 is expected to start around £40,000, aligning it with competitors in the market. For context, the UK’s top-selling electric SUV, the Tesla Model Y, begins at £44,990. This positions Peugeot’s new offering as an accessible option for consumers interested in electric vehicles.
The significance of the 408 extends beyond mere specifications. It will soon become Peugeot’s most saloon-like vehicle available in the UK, especially with the impending discontinuation of the 508 model, which has faced declining sales—fewer than 700 units sold last year. By contrast, the 408 has shown robust performance, with nearly 3,000 units sold in the UK this year alone. This shift reflects not just changing consumer preferences but also the automotive industry’s response to the zero-emission vehicle mandate that requires manufacturers to progressively increase their electric vehicle offerings.
Peugeot has publicly stated their commitment to this transition, emphasizing that all of their passenger cars will be available with both battery-electric and hybrid options. This is an important message in a market that is rapidly evolving as consumers become more environmentally conscious and seek alternatives to traditional combustion engines.
The market landscape is changing, and Peugeot’s proactive approach is a testament to their understanding of current trends. As electric vehicles continue to gain traction, companies that adapt quickly stand to benefit significantly. With the E-408, Peugeot is not only expanding its electric offerings but also positioning itself favorably against established competitors in the sector.
For those considering a move towards electric driving, the E-408 may be an enticing option. It combines practicality with performance, as well as the assurance of supporting sustainable driving practices. With the Paris Motor Show just around the corner, all eyes will be on Peugeot to see how they unveil this promising new addition to their lineup.
In the meantime, potential buyers can explore the existing range of Peugeot 408 models available. From petrol plug-in hybrids to traditional combustion engines, there’s a variety of options that cater to different preferences and needs. Whether you’re looking for a nearly new car or something that’s just a few years old, the used market offers plenty of choices, ensuring that you can find a vehicle that fits your lifestyle.
As the automotive industry continues to evolve with the push for cleaner energy, Peugeot’s strategy illustrates a commitment to staying ahead of the curve. Their efforts reflect broader trends that are reshaping how we think about transportation and the role of vehicles in our daily lives.