Picsart, a photo-editing startup backed by SoftBank, has announced a new partnership with Getty Images to develop a custom model that will bring AI imagery to its 150 million users. The goal of this collaboration is to provide responsible AI imagery to creators, marketers, and small businesses that use the Picsart platform.
The model being developed will be built from scratch and trained exclusively on Getty Images’ licensed creative content. This partnership will enable Picsart subscribers to generate their own unique images, with full commercial rights. Users will have the freedom to use any of Picsart’s editing tools to add or customize these assets.
By creating their own model trained exclusively on licensed content, Picsart aims to give its users access to safe AI creative tools. This is particularly relevant in light of the growing concerns surrounding AI-generated images and copyright issues. With this partnership, Picsart is taking a proactive approach to address these concerns and ensure that its users can confidently utilize AI-generated imagery without any legal repercussions.
Picsart’s AI lab, PAIR, is responsible for building this model. The team plans to make the model accessible through the company’s own API services. This means that users will be able to seamlessly integrate AI imagery into their projects using Picsart’s existing infrastructure.
Picsart CEO and founder, Hovhannes Avoyan, expressed his excitement about the partnership, highlighting the endless possibilities it opens up for Picsart users. He emphasized that this collaboration with Getty Images, a renowned commercial library, will enable the creation of commercially usable AI-generated imagery from a trusted and reputable source.
The launch of this model is scheduled for later this year. In addition to the AI imagery collaboration, Picsart is also integrating Getty Images’ video content into its platform, providing even more creative options for its users. These video assets will be available exclusively to Picsart Plus members.
It’s worth noting that Getty Images has previously partnered with other startups for responsible AI imagery. This includes collaborations with Bria, an AI image generator, and Runway, a startup focused on building generative AI for content creators. These partnerships highlight Getty Images’ commitment to supporting responsible and ethical AI practices in the creative industry.
Overall, this collaboration between Picsart and Getty Images represents a significant step forward in providing users with safe and legally compliant AI imagery. By leveraging the expertise and licensed content of Getty Images, Picsart is positioning itself as a leader in the industry, offering its users innovative and responsible AI tools for their creative endeavors.
