Polestar, the European pure-EV brand, has announced the appointment of Philipp Römers as its new head of design, replacing Maximilian Missoni. Römers, previously Audi’s head of exterior design, brings with him a wealth of experience, having designed cars such as the Audi A6, A8, and E-tron GT, as well as the Mk7 Volkswagen Golf. Missoni, who played a crucial role in establishing Polestar’s innovative design standards, has moved on to pursue a new opportunity at a different company.
Polestar CEO Thomas Ingenlath expressed his gratitude to Missoni for his leadership and contributions to the brand’s success. He also welcomed Römers to the team, highlighting his modern approach to automotive design and his experience in the luxury and performance segment. Römers’ expertise will be instrumental as Polestar aims to expand its model lineup and achieve break-even cashflow and 155,000 sales next year.
Römers joins Polestar at a pivotal moment in the company’s development. The brand is moving beyond its initial model, the Polestar 2, and is now focused on developing a broader range of luxury cars. Römers is likely to be tasked with designing the follow-up to the Polestar 2, as well as mid-life updates for the 3, 4, 5, and 6 models.
This appointment reflects Polestar’s commitment to creating visually stunning and technologically advanced electric vehicles. Römers’ track record at Audi and Volkswagen showcases his ability to combine aesthetics, luxury, and performance seamlessly. His expertise will undoubtedly contribute to Polestar’s mission of pushing the boundaries of electric vehicle design and delivering an exceptional driving experience.
Polestar’s decision to bring in Römers underscores the brand’s ambition to establish itself as a leader in the electric vehicle market. By leveraging Römers’ design expertise and experience, Polestar aims to set new standards in the industry and captivate consumers with its future models.
As Polestar continues to evolve and expand its lineup, it will be interesting to see how Römers’ design vision shapes the brand’s identity. With his fresh perspective and extensive knowledge of the luxury and performance segment, Römers is poised to make a significant impact on Polestar’s design language and elevate the brand to new heights.
Overall, this leadership change at Polestar signifies the brand’s commitment to innovation and excellence in electric vehicle design. The appointment of Philipp Römers as the new head of design sets the stage for an exciting future for Polestar, as it strives to redefine what is possible in the world of electric mobility.
