In the world of gaming, a groundbreaking collaboration is taking place between Impact Theory Studios and the Bruce Lee Family Company. The result? Project Kyzen, a casual Web3 multiplayer title set to make its debut on August 22, 2024. This unique game offers players the opportunity to compete in five Mini Battle Arena (MiBA) game modes, assuming the role of the legendary martial artist, Bruce Lee.
What sets Project Kyzen apart is the partnership with the Bruce Lee Family Company, which brings an exciting twist to the game. Players can unlock or purchase an avatar bundle that includes custom skins, apparel, and accessory items. This customization feature allows players to personalize their gameplay experience, making it truly their own.
But beyond the thrilling gameplay and customization options, Project Kyzen has a deeper purpose. The collaboration with the Bruce Lee Family Company aims to impart Bruce Lee’s philosophy and teachings to a new generation. The skin bundle for the game is designed not only to capture Bruce Lee’s iconic look but also to embody his timeless wisdom. By integrating Bruce Lee’s teachings and persona into Project Kyzen, the game becomes a dynamic and immersive platform for players to engage with his greatness.
Tom Bilyeu, CEO and co-founder of Impact Theory, expressed his excitement about the collaboration, stating that Bruce Lee’s “Tao of Jeet Kune Do” had a profound impact on his life. Bilyeu believes that integrating Bruce Lee’s wisdom into Project Kyzen is a dream come true. He sees this collaboration as an opportunity to empower gamers worldwide and inspire them to achieve greatness.
Shannon Lee, CEO of the Bruce Lee Family Company, shares the vision behind this partnership. She sees gaming as a space where Bruce Lee’s teachings and martial arts can reach a wider audience, beyond just martial arts practitioners. The immersive Mini-Battle Arenas in Project Kyzen provide the perfect setting for players to experience Bruce Lee’s Jeet Kune Do moves. Shannon Lee is excited to witness the game in action and hopes that it will inspire players to excellence and a fun-filled time.
The choice to collaborate with Project Kyzen was driven by the game’s uplifting and unique approach to storytelling. The game’s five MiBA modes offer user-generated content creators various ways to craft interactive stories using Project Kyzen as a canvas.
Tom Bilyeu, the creator of Impact Theory Studios, brings a wealth of experience to the table. As the co-founder of Quest Nutrition, he has a proven track record of success. Leveraging his expertise, Bilyeu went on to establish Impact Theory as a motivational, health, and entrepreneurship podcast and media company. Project Kyzen is a testament to Bilyeu’s innovative thinking and his passion for empowering individuals.
It’s important to note that Impact Theory and Project Kyzen faced regulatory challenges in the past. In 2023, the U.S. Securities and Exchange Commission (SEC) accused Impact Theory of selling unregistered securities through its 2021 NFT drop. However, the company settled with the SEC, paying $6.1 million in fines. This experience serves as a reminder of the complexities and risks involved in the gaming industry.
On August 22, 2024, gamers will finally have the chance to dive into the world of Project Kyzen and unleash their inner Bruce Lee. This collaboration between Impact Theory Studios and the Bruce Lee Family Company promises to revolutionize gaming by infusing it with timeless wisdom and the iconic persona of Bruce Lee himself. Get ready to embark on an extraordinary gaming experience that combines entertainment with personal growth.