Tiahn Wetzler, Adjust’s director of content and insights, emphasized the importance of investing in the right tools and prioritizing next-generation technology, artificial intelligence (AI), and personalization. By doing so, game developers and studios can effectively scale on new channels and platforms, regain install and session volume, and attract users who not only play but also pay for their games.
One of the key insights from the report highlights the success of hybrid casual titles in the market. These games have shown an impressive 800% more average revenue per monthly active user compared to hyper-casual titles. Additionally, they boast a 30% click-through rate and a slightly longer day one retention rate than the global median. This data suggests that focusing on hybrid casual titles can lead to higher revenue and user engagement.
The Gaming App Insights Report also delves into other important findings, such as the increase in in-app revenue, adoption rates for different genres, and the current popular games on mobile platforms. Furthermore, Adjust and AppLovin discuss the benefits of using generative AI when scaling new campaigns. This technology can help game developers target the right audience and optimize their marketing strategies for maximum success.
Daniel Tchernahovsky, AppLovin’s VP of Global Business Development, challenges the perception that mobile gaming is stagnating due to market saturation. He believes that competition in the industry has actually spurred growth. Tchernahovsky cites the example of Monopoly Go, which became a top-grossing game in the same year it was released. This success story demonstrates that with the right approach and innovative ideas, new products can thrive in the crowded mobile gaming market.
The GamesBeat Summit is an upcoming event that provides an excellent opportunity for brands to showcase themselves in front of top leaders in the gaming industry. The event will be held in Los Angeles and will explore the theme of “Resilience and Adaptation.” For those interested in speaking at the summit, there is a call for speakers open, allowing individuals to share their knowledge and insights with an engaged audience.
GamesBeat’s mission is to bring together the passion and business aspects of the gaming industry. Whether you are a decision-maker at a game studio or simply a fan of games, GamesBeat aims to deliver news and content that matters to you. Through articles, podcasts, and videos, GamesBeat provides a platform for learning about the industry and engaging with it.
The future of mobile gaming is bright, as evidenced by the insights and data presented in the Gaming App Insights Report. As game studios and marketers continue to invest in advanced technology and tailor their strategies to meet the demands of the market, the potential for growth and success in the mobile gaming industry is immense.
