Ram 1500 Classic Leaving Canadian Market, Continues Sales in the US and Mexico
Introduction:
The Ram 1500 Classic, an older model sold alongside the fifth-generation Ram 1500, is bidding farewell to the Canadian market. Ram has confirmed that it has ceased production of the Classic for buyers north of the border. However, it will continue to be sold in the United States and Mexico until inventory is exhausted. While we bid adieu to the more affordable Classic in Canada, Ram plans to continue selling other models in the country.
The Success of the Ram 1500 Classic:
The Ram 1500 Classic initially gained popularity, accounting for nearly a third of the brand’s pickup sales in 2019. However, the newer Ram 1500 received significant updates, enhancing its appeal with better technology and a stunning interior, especially in higher trim levels. The Classic’s success may have been overshadowed by these improvements, prompting Ram to shift its focus to the newer model.
Uncertain Future for the Ram 1500 Classic:
While Ram has not announced any plans to discontinue the Classic in the United States or Mexico, signs suggest that it may be on the horizon. Despite still being featured in the configurator for the 2024 model year, further updates to the Ram 1500 are planned for 2025. Additionally, Ram is preparing for the launch of a new electric model, which will likely divert resources from the production of the Classic.
Price Increase and Comparison:
In 2024, there was a significant price increase for the Ram 1500 Classic compared to the previous model year. The price rose from just over $32,000 to $38,705 before destination, taxes, and options. However, this puts it only around $700 cheaper than the base Ram 1500 Tradesman. The Tradesman offers a better interior and more optional equipment, making it a compelling alternative for buyers.
Implications for Truck Prices:
If Ram eventually discontinues the Classic, it will leave a noticeable gap in the market and push truck prices to new heights. Midrange trims already range from $60,000 to $76,000, and the upcoming Tungsten trim is set to surpass that with a starting price of over $87,000. Adding options can easily bring the price close to $100,000. This trend highlights the rising cost of trucks and the diminishing availability of more affordable options.
Conclusion:
Ram’s decision to halt production of the Ram 1500 Classic for the Canadian market indicates a shift towards newer and more technologically advanced models. The success of the updated Ram 1500 likely overshadowed the Classic, prompting Ram to reallocate resources. While the Classic will continue to be sold in the United States and Mexico for now, its future remains uncertain. With truck prices soaring, potential buyers may need to consider alternatives if they seek more affordable options.