In a recent marketing campaign for the Ram RHO pickup, the automaker released a three-minute video titled “The Convoy,” showcasing various Ram products such as the Warlock and Rebel X trims. However, it takes someone with insider knowledge to identify all the hidden gems and behind-the-scenes secrets. Fortunately, Jeff Summers, head of advertising at Ram Trucks, has done just that.
Summers took to LinkedIn to share his insights on the video, revealing 20 features that may have gone unnoticed by the casual viewer. One of these features is a custom Baja truck, owned by Baja race winner Rhys Millen, which Summers describes as having “Ram DNA.” This inclusion not only highlights the brand’s association with motorsports but also adds an element of authenticity to the video.
Additionally, Summers mentions the two KTM motorcycles featured in the video, which symbolize Ram’s partnership with the European motorcycle manufacturer. Interestingly, one of the bikes bears the race number 540, symbolizing the power output of the Ram RHO. This attention to detail showcases the thoughtfulness put into every aspect of the video.
Furthermore, Summers points out that the other KTM motorcycle intentionally lacks a race number. According to his LinkedIn post, this blank numberplate signifies a future high-horsepower vehicle from Ram, potentially serving as a successor to the popular TRX model. While Ram’s global operations officer Bob Broderdorf previously stated that the RHO is not positioned as a TRX successor, this cleverly embedded clue suggests otherwise.
It’s worth noting that Ram has the necessary expertise and capabilities to create extreme vehicles like the TRX. Broderdorf hinted at this during the RHO launch, mentioning that Ram possesses in-house talent capable of building high-performance trucks. While he did not confirm or deny the development of a TRX successor, there is speculation that Ram could unleash an even more powerful truck in the future.
The possibility of an electrified performance truck is also on the horizon. Broderdorf expressed interest in exploring the potential of electrified vehicles, although he emphasized the importance of first introducing electrified versions of Ram’s core truck lineup. This hints at an alternative path for achieving impressive horsepower figures that could surpass the TRX’s 702 hp.
Given these indications and the overall excitement surrounding the Ram RHO and its marketing campaign, there is growing optimism that Ram might indeed be working on a successor to the TRX. As the circulation of this information continues to build anticipation, it remains to be seen what Ram has in store for its loyal fanbase.
In conclusion, the Ram RHO’s video campaign “The Convoy” has captivated audiences with its hidden features and potential hints about an upcoming high-performance truck. Jeff Summers’ analysis sheds light on the Easter eggs within the video, further fueling speculation about a successor to the TRX model. With Ram’s history of delivering impressive vehicles and their willingness to explore electrification, enthusiasts are eagerly awaiting the brand’s next move.