With Reebok Impact, sneaker fans from around the world can turn their photo memories into Reebok digital sneakers. By sending their photos via Instagram DM to @reebokimpact, users can engage in a real-time chat with Futureverse’s AI. The AI will then craft a custom sneaker in the colors and style of the image. Users have the option to choose between iconic Reebok models such as the Pump, Classic, or Club C and customize the digital sneaker with AI-generated art. The original photo memory will be stored in the sole of the sneaker, symbolizing the impact of the memory on the soul.
Todd Krinsky, CEO of Reebok, expressed excitement about the launch of Reebok Impact, stating that it marks an important milestone in the brand’s commitment to innovation and technology. He also highlighted the partnership with Futureverse as a means to revolutionize the digital fashion landscape and provide customers with a unique and immersive experience.
The Reebok Impact experience allows users to create up to 10 digital sneaker creations for free. These creations can then be shared or purchased as game-ready files compatible with popular gaming platforms such as Unreal Editor for Fortnite (UEFN) and Roblox. The digital sneakers will also be interoperable with various virtual experiences in the future, including the highly anticipated triple-A massively multiplayer online game Open, created by the team behind the novel and movie Ready Player One.
Shara Senderoff and Aaron McDonald, cofounders of Futureverse, expressed pride in their partnership with Reebok and the ability to push the boundaries of personal expression through AI. They believe that leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are. They also emphasize that the future of fashion has arrived and that this is only the beginning.
In addition to the digital sneaker creation, Reebok Impact offers users an incentive for a sneaker purchase in real life (IRL). This innovative roadmap created by Reebok and Futureverse aims to further bridge the gap between the virtual and physical worlds, catering to the growing popularity of avatar wearables.
Reebok Impact is the first product launch resulting from the partnership between Futureverse and Reebok, which was announced last year. The collaboration aims to create innovative experiences for consumers, leveraging artificial intelligence, Web3, blockchain-based gaming, and the metaverse within the Reebok ecosystem.
Overall, Reebok Impact represents a significant step forward in the fusion of fashion and technology. By utilizing AI and digital platforms, Reebok is able to provide its customers with a unique and immersive experience that blurs the lines between the virtual and physical worlds. This innovative approach not only appeals to sneaker fans globally but also showcases Reebok’s commitment to staying at the forefront of industry trends and technological advancements.
