Renault Group CEO Luca de Meo has been recognized for his remarkable achievements in leading the company’s recovery and implementing a successful brand and model strategy. Despite his busy schedule, de Meo takes the time to discuss his recent “Letter to Europe,” which highlights the need for a cohesive industrial strategy in Europe’s automotive industry. He emphasizes the importance of distinguishing between strategy and regulation, advocating for a collaborative approach that involves experts, raises funds, and includes mechanisms for correction. De Meo also expresses his concerns about the current slowdown in electric vehicle (EV) sales growth, attributing it partly to the lingering effects of the diesel emissions scandal. He believes that the 2035 deadline for a complete transition to EVs may be too early and calls for a focus on innovation and progress rather than rigid timelines. De Meo is confident that electric cars will dominate future road transportation, but he also emphasizes the need to leave room for other new technologies. He cites China as an example, where they reward innovation and punish non-compliance. De Meo acknowledges the advantages of the Chinese automotive industry but believes that Europe can counter their expansion by learning from their methods and leveraging European style, brand management, and customer preferences. He remains optimistic about the future health of Europe’s automotive industry and sees the new Renault 5 electric supermini as a vehicle that will reconnect Renault with its glory days and create a desire for EVs among Europeans.
