Renault to Unveil New Concept Car Inspired by 1970s Model
Renault is set to reveal a new concept car inspired by a forgotten model from the 1970s. The car, which will be unveiled on September 4th, has been previewed in a series of posts on social media. The teaser image shows a blocky front end with four main lights and a wide grille, leading French media to speculate that it is a reimagining of the Renault 17.
Collaboration with French Designer Ora Ito
The concept car has been developed in collaboration with French designer Ora Ito, who has previously worked with well-known brands such as Citroën, Nike, and Heineken. This collaboration suggests that Renault is aiming to create a visually striking and modern design for the new concept car.
Gauging Appetite for a Sporting Model
Renault may use this concept car to gauge consumer interest in a more sporting model to accompany their existing lineup of retro electric cars, which includes the 4 and 5. This strategy is similar to what Opel and Hyundai have done with their Manta GSe Elektromod and Heritage Series Grandeur, respectively. By offering a more sporty option, Renault aims to attract customers who are looking for a combination of retro design and performance in an electric vehicle.
Leveraging Heritage to Stand Out
Renault is leveraging its heritage to differentiate its upcoming electric vehicles from their competitors. The company’s lineup will start with the 5 supermini, followed by the revival of the legendary 4 as a crossover, and the Twingo. By bringing back iconic models that evoke nostalgia and positive emotions, Renault aims to create a unique selling point for its electric vehicles. Laurens van den Acker, Renault Group design chief, believes that reviving these iconic models will tap into people’s good memories and create feel-good products that are rare to find in today’s world.
The Future of Renault Electric Cars
Renault’s focus on retro electric cars reflects a broader trend in the automotive industry. As consumers become more conscious of the environmental impact of their vehicles, there is a growing demand for electric cars. By combining this demand with the nostalgia and emotional connection associated with iconic models from the past, Renault hopes to create a winning formula for their electric vehicles. The upcoming concept car will be the latest addition to Renault’s electric lineup, and its public debut is expected at the Paris Motor Show next month.
In Conclusion
Renault’s upcoming concept car, inspired by a forgotten model from the 1970s, is an exciting addition to the company’s lineup of retro electric cars. The collaboration with designer Ora Ito suggests a visually striking and modern design. By leveraging their heritage and tapping into people’s positive memories, Renault aims to differentiate their electric vehicles from their competitors. The concept car will not only gauge consumer interest in a more sporting model but also reflect the growing demand for electric cars. With the public debut of the concept car expected at the Paris Motor Show, Renault is poised to make a strong statement in the electric vehicle market.