How Reonic is Empowering Renewable Installers to Boost Productivity
European regulators are increasingly prioritizing the adoption of greener energy solutions. The REPowerEU plan aims to add 10 million additional heat pumps by 2027, with solar panels also gaining popularity. However, the majority of installations are carried out by small businesses that could benefit from more efficient work processes. German startup Reonic aims to address this issue by providing renewable installers with planning and workflow software to enhance their productivity.
End-to-End Software for Renewable Installers
Reonic was founded by Tristan Menzinger, Lars-Manuel Schneider, and Udo Sill, who previously worked at a research institute exploring renewable energy deployment. Their experience in the field led them to the realization that installers needed comprehensive software solutions rather than separate tools. By offering end-to-end software, Reonic enables installers to streamline their processes and become more efficient.
Selling Faster and Selling More
Reonic’s software not only improves the efficiency of renewable installers but also helps them sell faster and increase their sales volume. By combining different renewable energy systems, such as heat pumps and solar systems, installers can double the volume of products they sell. This approach sets Reonic apart from competitors that focus on narrower niches within renewable energy. The company believes in the bigger goal of energy self-consumption for every household and business, regardless of the specific type of installation.
Investor Confidence in Reonic’s Mission
Reonic’s promise to accelerate renewable energy adoption has resonated with investors. To expand its operations across Europe, the company recently raised a €13 million Series A funding round led by Northzone, with participation from existing investors Point Nine and Puzzle Ventures. This funding will enable Reonic to further develop its software and fuel its expansion plans.
Market Risk vs. Science Risk
Reonic’s success in attracting investment aligns with the trend among venture capitalists (VCs) to focus on climate-focused startups that face market risk rather than science risk. Market risk refers to the challenges associated with entering and scaling within a specific market, while science risk pertains to the uncertainties surrounding the development of new technologies. Reonic’s ability to address market risk by providing practical software solutions has positioned it favorably among investors.
Growth and Expansion
Reonic’s growth trajectory mirrors that of early-stage companies that have found product-market fit. The company has tripled its recurring revenue in the past six months alone, indicating strong momentum. While legal frameworks and subsidies may vary across countries, Reonic is confident in its ability to enter new markets with minimal customization. After establishing a presence in the DACH region, the company expanded into France and conducted a soft launch in Italy. Reonic’s headquarters remain in Augsburg, Bavaria, but it has opened a second office in Berlin to attract international talent more easily and support its expansion plans.
Conclusion
Reonic is empowering renewable installers by providing them with comprehensive planning and workflow software. By streamlining their processes, installers can become more efficient and productive. Reonic’s focus on selling faster and selling more sets it apart from competitors in the renewable energy sector. With significant funding and strong growth, the company is well-positioned to expand across Europe and drive the adoption of renewable energy solutions.