Revitalizing a Beloved Brand: Subaru’s Potential for a Comeback in the UK
Lorraine Bishton, an industry veteran with a proven track record in overseeing sales of exclusive models, has taken on a new challenge as the head of Subaru in the UK. Despite her impressive resume, some may question her decision to switch from leading companies like JLR and McLaren to a brand that has lost its luster in recent years. However, Bishton saw tremendous potential in revitalizing a brand that was once considered one of the coolest in the UK.
Subaru, known for its rally-bred Imprezas, reached the pinnacle of popularity in the late 1990s. The exploits of legendary drivers Colin McRae and Richard Burns in the World Rally Championship cemented Subaru’s reputation as a must-have performance car. The brand’s rally heritage and impressive performance capabilities resonated with car enthusiasts, making it a beloved choice among consumers.
However, in recent years, Subaru has struggled to maintain its prominence in the UK market, drifting into a state of mere existence. With Bishton at the helm, there is hope for a resurgence. Her passion for cars and her desire to not only run a car company but also to turn around a beloved brand make her the perfect candidate for the task.
Bishton recognizes that Subaru still holds a special place in the hearts of consumers. Despite the brand’s recent difficulties, there is a strong foundation of loyalty that can be built upon. By tapping into this existing love for Subaru, Bishton aims to reignite the brand’s appeal and recapture its former glory.
To achieve this, Bishton will need to focus on several key areas. First, she must prioritize product development and innovation. Subaru needs to introduce exciting new models that capture the attention of consumers and showcase the brand’s unique strengths. By leveraging Subaru’s reputation for reliability and performance, Bishton can create a lineup of vehicles that stand out in a crowded market.
Additionally, Bishton must invest in marketing and brand awareness. Subaru’s decline in recent years can be attributed, in part, to a lack of visibility. By implementing a comprehensive marketing strategy that highlights Subaru’s heritage, performance capabilities, and commitment to quality, Bishton can reintroduce the brand to a wider audience. This includes leveraging social media platforms, partnering with influencers, and engaging with car enthusiasts through events and experiences.
Furthermore, Bishton should prioritize strengthening Subaru’s dealership network. A positive customer experience is crucial for rebuilding trust and loyalty. By working closely with dealerships and providing them with the necessary support and resources, Bishton can ensure that customers have a seamless and enjoyable experience when purchasing and servicing their Subaru vehicles.
Lastly, Bishton must foster a culture of innovation and collaboration within Subaru. By encouraging employees to think outside the box and empowering them to contribute their ideas, she can tap into the collective creativity and expertise within the organization. This collaborative approach will not only lead to better products and services but also instill a sense of pride and motivation among Subaru employees.
With Bishton’s leadership and strategic focus, Subaru has the potential to make a remarkable comeback in the UK market. By capitalizing on the brand’s rich history, improving product offerings, and enhancing brand visibility, Subaru can once again reclaim its position as one of the coolest brands in the country. With a dedicated leader like Bishton at the helm, the future looks bright for Subaru in the UK.
