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Revolutionizing B2B Sales: Resquared’s AI-Powered Approach to Reaching Local Businesses

Resquared, a startup backed by Y Combinator, has recently closed a $5 million seed round for its B2B sales tool that focuses on reaching local businesses with limited online presence. The company believes that there is a missed opportunity in the market, as many sales software companies primarily target larger enterprises. Resquared aims to provide salespeople with a data advantage to effectively reach small and medium-sized businesses (SMBs) through AI-powered email and social media messaging tools.

Local sales representatives in the U.S. often resort to outdated methods like door-to-door sales or telemarketing for lead generation, resulting in inefficient outreach efforts. Resquared aims to solve this issue by offering campaigns with open rates twice the industry average. The platform relies on AI-driven automated outreach and comprehensive analytics to track performance, providing clients with a higher return on investment and time saved.

Resquared’s platform has already collected data on over 11 million SMBs throughout the U.S. and Canada. The company has thousands of sales reps and hundreds of sales organizations as clients, with growth driven by positive client experiences and content sharing on social media.

The recent funding round, spearheaded by SNR’s Kevin Patrick Mahaffey, will help Resquared establish a new segment of B2B sales tailored to meet the unique challenges of reaching local businesses. The company plans to expand its sales and engineering teams and focus on an ambitious product roadmap.

Resquared was founded by Griffin Morris and Tyler Carlson, both of whom have experience in the intersection of tech and the brick-and-mortar economy. The company’s vision is not just to improve sales processes but to create an entirely new segment of B2B sales. Resquared offers free courses, playbooks, and a podcast titled “Selling Local” to support local business needs.

With its rapid growth and remote work structure, Resquared is revolutionizing B2B sales for local business vendors. The company operates primarily in the U.S. and Canada, with team members spread across different hubs. This flexibility allows Resquared to hire top talent while maintaining strong team cohesion.

Resquared’s mission is to provide high-quality, personalized sales techniques to a traditionally underserved market segment. Through its AI-powered tools and comprehensive database, Resquared aims to empower sales teams to effectively reach local businesses and drive success in the B2B sales landscape.

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