Prior to joining Roblox, West served as the CMO of Xbox and Corporate Vice President of Microsoft Gaming. He also held senior leadership marketing roles at Netflix, where he played a key role in launching and expanding the platform in over 40 countries across Europe and Asia Pacific. With his extensive experience in leading global teams, West is expected to bring valuable insights and strategies to help Roblox scale and connect with a global audience.
Alongside West’s appointment, Desiree Fish has been promoted to Chief Communications Officer. Fish previously served as the VP of Communications, leading Roblox’s communications and marketing efforts during the search for a CMO. Her promotion reflects Roblox’s commitment to strengthening its brand partnerships and effectively communicating with its growing community.
Roblox is known for its variety of content and opportunities for brands to engage with users. The platform recently added ecommerce support and programmatic video ads, making it more accessible for brands to reach their target audience. West sees tremendous potential for Roblox to partner with brands in unique ways, leveraging the vibrant and engaged community on the platform. He believes that Roblox is an amazing place for marketers to tell stories and connect various types of content to a growing community.
The partnership between GamesBeat and Lil Snack further highlights the excitement surrounding Roblox. GamesBeat, as a gaming-focused publication, is thrilled to have customized games for their audience in collaboration with Lil Snack. This partnership allows gamers to engage with GamesBeat content through play, creating an immersive and enjoyable experience.
Overall, Roblox’s new appointments and focus on international growth show a commitment to expanding its reach and providing valuable experiences for users and brands alike. With West’s expertise and Fish’s effective communication strategies, Roblox is poised to continue its success as a leading online platform.
