Roblox has partnered with NBCUniversal and Team USA to bring the excitement of the 2024 Paris Olympic and Paralympic Games to its users. This collaboration will offer a customized gaming experience called the “Team USA Ultimate Obby,” exclusively designed for American fans to enjoy ahead of the opening ceremony on July 26. The Ultimate Obby consists of various Olympic and Paralympic-themed features, including an obstacle course called Game Mountain, the Peacock Fan Zone for watching highlights and hosting broadcasts, a scavenger hunt in the Team USA museum, a replica of the Team USA house, a Team USA shop for avatar customization, and a countdown to the opening ceremony. Additionally, players can interact with 20 Team USA athlete avatars, representing sports like BMX Racing, Water Polo, Wheelchair Basketball, Surfing, Volleyball, Taekwondo, Canoe/Kayak, Paralympic Track and Field, Skateboarding, Climbing, Cycling, Gymnastics, Paralympic Swimming, and Breaking.
For fans outside of America, the International Olympic Committee and Visa offer a global experience called Olympic World, which is accessible through a portal in the Team USA Ultimate Obby. This partnership aims to engage young audiences in a virtual universe and provide an interactive way to connect with the Paris Olympics.
Gary Zenkel, NBC Olympics President, expressed his excitement about utilizing Roblox as a platform to deliver this unique experience to young American audiences who are eager to engage with major events like the Olympics. The collaboration between Roblox, NBCUniversal, and Team USA aligns with their objective of allowing fans to connect with the Games in new and exciting ways.
Katie Bynum Aznavorian, the Chief Strategy and Growth Officer of the United States Olympic & Paralympic Committee, emphasized that this partnership serves two significant goals for the Paris 2024 Games. Firstly, it highlights the personalities and performances of Team USA athletes, creating hype around the team. Secondly, it aims to grow fandom among the next generation of Team USA fans. The launch of the Team USA Ultimate Obby on Roblox, along with other initiatives like Team USA Creators, offers fans unprecedented opportunities to follow and engage with the Games.
In conclusion, Roblox’s collaboration with NBCUniversal and Team USA brings the excitement of the 2024 Paris Olympic and Paralympic Games to users through an immersive gaming experience. This partnership not only enhances fan engagement but also aligns with the objective of connecting with younger audiences and cultivating fandom among the next generation of Team USA supporters. By utilizing a dynamic platform like Roblox, this collaboration sets a precedent for future interactive experiences surrounding major events.