Rolls-Royce, the renowned luxury car manufacturer, has made an exciting announcement for its Chinese clientele. In 2023, the company inaugurated a state-of-the-art customization center called Private Office in Shanghai, China. This new facility aims to cater to the discerning tastes and preferences of Chinese customers who seek personalized and unique Rolls-Royce vehicles. As a testament to its commitment, Rolls-Royce has unveiled three breathtaking cars created at the Private Office, which will be showcased at the highly anticipated 2024 Beijing show.
Inspired by the theme of travel, these three cars fall under the Spirit of Expression label. Each car has its own distinct personality and is given a fitting name. The first car, based on the Spectre model, is appropriately named “Escapism.” Its striking appearance is characterized by a captivating color combination that draws inspiration from the lantana flower found in the South American tropics. The top part of the coupe is painted in Tempest Gray, while the bottom boasts Lantana Red paint. This vibrant red hue is also mirrored on the center caps of the 23-inch wheels. Stepping inside, one is greeted by an opulent interior featuring Selby Gray, Purple Silk, and Sunset leather upholstery, as well as a Starlight headliner adorned with Sunset-colored lights.
Moving on to the Phantom model, Rolls-Royce presents us with a truly elegant and extended-wheelbase version named “Magnetism.” Designers sought inspiration from the picturesque Cala Luna beach in Sicily, resulting in a stunning two-tone look. The upper section of the Phantom is finished in Kabira Blue paint, while the lower part flaunts Cala Luna Sand paint. To complement this sophisticated color scheme, Arctic White and Cala Luna Sand accents have been added. The interior exudes a sense of luxury and refinement, with a Starlight headliner boasting white and Galileo Blue lighting, stainless-steel inlays, and plush leather upholstery in Blue Gray, Navy Blue, and Arctic White.
Lastly, Rolls-Royce takes us on a tropical getaway with the Ghost model, aptly named “Expressionism.” This car is inspired by the breathtaking beauty of Boracay Island in the Philippines. The captivating Boracay Blue paint captures the essence of the island’s mesmerizing sunsets. To add a touch of vibrancy, a hand-painted Lime Green stripe reminiscent of the island’s lush landscapes has been added. The interior of the Ghost is equally captivating, with dominant Black, Arctic White, and Lime Green leather upholstery. Looking up, occupants will be delighted by a Starlight headliner featuring a unique wave pattern created with over 1,000 “stars,” resembling silk blowing in the wind. To further enhance this celestial experience, eight shooting stars have been incorporated.
It is worth noting that these three Spirit of Expression cars were commissioned by valued Rolls-Royce customers. Once the Beijing show concludes, these remarkable vehicles will make their way to their fortunate owners’ homes. However, this is only the beginning for Rolls-Royce’s customization endeavors in China. The company plans to open additional Private Office centers later in 2024, ensuring that more customers can indulge in the thrill of tailoring their Rolls-Royce to their exact specifications.
Rolls-Royce proudly highlights that customization is a popular choice among its esteemed clientele. This emphasis on customization not only allows customers to express their individuality but also serves as a testament to Rolls-Royce’s commitment to providing an exceptional and personalized ownership experience.
As we eagerly anticipate the Beijing show and the unveiling of these extraordinary creations, it is evident that Rolls-Royce continues to push boundaries and redefine automotive luxury. With its dedication to craftsmanship and attention to detail, Rolls-Royce reaffirms its position as the pinnacle of automotive excellence.
