Samsung is making significant investments in gaming to provide more ways to play games and empower people to “Just Play” on their Samsung devices. They aim to remove barriers and create more value for owners and choices for players. The company has been investing in its Samsung Gaming Hub and partnering with Return Entertainment to expand its gaming offerings.
Samsung believes that anyone should be able to pick up and play games on their TVs without needing a console, controller, log-in, or monthly fee. They want to reach more segments of gamers on Samsung Smart TVs, whether they play AAA titles or mainstream games that are easy to play with a TV remote or virtual mobile controller.
The Samsung Gaming Hub, powered by Tizen, is an all-in-one game streaming discovery platform that allows users to instantly play thousands of games from various platforms. It also integrates with Twitch, Spotify, and YouTube Gaming to enhance the gaming experience. Samsung aims to provide the best gaming experiences to a broad range of players by bridging premium hardware, software, and services.
One of Samsung’s latest initiatives is the launch of two new games: Rivals Arena and The Six. The Six is a trivia game built directly into Samsung TVs and can be played with a TV remote. It is designed to become a daily habit for trivia lovers, with updated questions daily. Rivals Arena is a cinematic card game exclusive to Samsung TVs, which can be played with any smartphone as a controller. Players can scan a QR code on their TV screen to start playing.
Samsung’s partnership with Return Entertainment aims to tap into the massive untapped opportunity for video games on smart TVs. They have rethought how games are integrated into the TV viewing experience to provide a frictionless and intuitive gaming experience for all users. Rivals Arena is a fast-paced card game powered by Unreal Engine 5 and can be played with any internet connection.
The games are targeted at mainstream TV audiences who may not consider themselves hardcore gamers. They are free-to-play and will eventually support ads. Samsung will promote the games on its universal guide, which appears when users turn on the TV.
Samsung believes that the future of gaming does not require a console, controller, or login, and everyone deserves access to seamless gameplay. They are committed to listening to players and improving user experiences and gaming products. They are excited to reach more people who may not consider themselves traditional gamers by providing new gaming experiences on Samsung devices.