Scuti.AI, founded by industry veterans with experience at Blizzard, Epic Games, Zynga, Electronic Arts, and Microsoft Games Studio, is spearheaded by CEO Nicholas Longano. With his 23 years of experience in the video game industry, including the sale of his previous company Massive to Microsoft in 2006, Longano brings a wealth of knowledge to Scuti.
The gaming industry is constantly evolving, and Scuti recognizes the need for more efficient monetization methods while retaining players. Traditional methods are no longer as effective, especially with changes in DMA, IDFA, and ATT rules. Scuti’s AI-driven platform aims to empower game makers to monetize more efficiently and keep players engaged for extended periods. The investment from their lead investor reflects a shared vision and recognition of the untapped potential in this blue ocean opportunity.
Scuti’s media and retail marketplace is strategically designed to optimize monetization for game makers. The platform allows brands to sell directly to players, who earn rewards with each purchase. Additionally, Scuti has partnered with NBA Lab on gcommerce, further expanding its reach and offerings.
One of the key features of Scuti’s platform is its interoperable rewards system. Players can seamlessly exchange rewards for in-game currency or use them towards future purchases on the Scuti marketplace. This not only benefits players but also provides opportunities for brands to advertise their products through various ad inventory types, including display, video, and audio ads, without disrupting gameplay.
Within its first year, Scuti has already established partnerships with over 50 game developers and publishers, covering more than 100 titles and reaching an audience of 50 million monthly players. The company has ambitious plans to onboard some of the world’s largest game publishers in 2024, expecting an additional 100 million players to join its expanding network.
Scuti’s success can be attributed to its focus on enhancing the gaming experience for both game makers and players. By providing a platform that enables efficient monetization, seamless rewards, and non-disruptive advertising, Scuti.AI is poised to revolutionize the gaming industry. With its recent funding and strategic partnerships, Scuti is well-positioned for global expansion and continued growth. Gamers and game makers alike can look forward to a more rewarding and immersive gaming experience with Scuti.AI leading the way.
