Sega and Rovio have joined forces for an exciting crossover event that brings together two of the gaming industry’s most beloved franchises: Sonic the Hedgehog and Angry Birds. This collaboration marks the first brand partnership since Sega acquired Rovio for a staggering $776.2 million in 2023. The event, which runs until March 21, 2024, allows players to experience unique challenges and rewards in five mobile games: Angry Birds 2, Angry Birds Dream Blast, Angry Birds Friends, Sonic Forces, and Sonic Dash.
The storyline of the Sonic and Angry Birds crossover event revolves around a plot to steal the Angry Birds’ eggs that doesn’t go as planned. Sonic and Red, the leader of the Angry Birds, must team up to defeat Dr. Eggman, his Badniks, and the pigs across both universes. As players progress through the games, they will be rewarded with new playable characters, collectibles, and limited-time events.
Hanna Valkeapää-Nokkala, the VP of Transmedia at Rovio, expresses excitement about uniting Sonic and Angry Birds fans in this event and looks forward to the future as part of Sega. The collaboration between these two iconic brands serves as a testament to Sega’s commitment to its diverse portfolio of gaming IPs.
Mike Evans, the SVP of Mobile and Games as a Service Publishing at Sega of America, states that the goal of this crossover event is to create something special for fans of both Sonic the Hedgehog and Angry Birds. By allowing players to see iconic characters like Sonic and Red playable in the same universe, Sega aims to provide a memorable experience for its fans.
Both Sonic and Angry Birds have made successful transitions from games to films. The first Angry Birds movie hit theaters in 2016, followed by Sonic’s debut on the big screen in 2020. This year, fans can look forward to the release of the third Sonic the Hedgehog movie and a Paramount+ spin-off series called “Knuckles.”
Shuji Utsumi, the CEO of Sega of America and co-COO of Sega Corporation, highlights how Sonic the Hedgehog and Angry Birds have expanded into diverse media landscapes over the years. This collaboration with Rovio aims to unite devoted fans from both IPs while also attracting new audiences.
Let’s take a closer look at the crossover events happening in each game:
1. Sonic Forces – Angry Birds Limited-Time Event:
– Players must team up with Sonic and Red to stop Dr. Eggman.
– Collect gold rings and power-ups to boost your team’s score.
– Unlock Red or Chuck as playable characters by racing against Red, completing missions, and collecting free gifts.
2. Sonic Dash – Red and Chuck as Playable Characters:
– Red and Chuck join Sonic Dash as playable characters.
– Collect legendary character cards to unlock them for free or purchase them in-store.
– Discover Angry Birds-themed collectibles on the track to unlock exciting prizes.
3. Angry Birds 2 – “Sonic Friends” Hat Event and Themed “You’re Too Slow” Adventure:
– Join forces with Sonic and friends in a limited-time hat extravaganza.
– Collect special Sonic-themed “Sonic Friends” hats for your Angry Birds to boost their power.
– Explore exclusive levels accessible only to birds wearing the event’s corresponding hats and unlock an exclusive Sonic the Hedgehog spell.
4. Angry Birds Dream Blast – Sonic’s Flash Race Event:
– Participate in Sonic’s Flash Race event in Angry Birds Dream Blast.
– Dash through 10 saga levels in record time and compete for a spot on the leaderboard.
– Earn dreamy rewards for your impressive performance.
5. Angry Birds Friends – Sonic Tournament:
– Embark on an epic adventure against the treacherous Pigs Army with Sonic and Angry Birds Friends.
– Crush the nasty pigs, liberate captured animals, and enjoy 30 new Sonic-themed levels with recognizable locales and characters.
The crossover event between Sonic the Hedgehog and Angry Birds offers fans a chance to experience the best of both worlds. Whether you’re a die-hard fan or new to these franchises, there’s something for everyone to enjoy. Take this opportunity to explore the unique challenges, unlock new characters, and collect exclusive rewards. Don’t miss out on this thrilling collaboration that brings together two iconic gaming universes.