Seres, a Chinese car firm, is planning to enter the European market later this year with three new SUV models: the 5, 7, and 9. These models will be offered with a range of battery-electric and range-extender powertrains, positioning them as rivals to premium brands like Audi, Mercedes-Benz, and Tesla. The entry-level Seres 5, in electric guise, offers a 298-mile range and can be charged at up to 100kW. It also comes with a range-extender option, which combines a petrol engine with an electric motor. The larger Seres 7 and Seres 9 will arrive in Europe after the Seres 5 and will offer similar powertrain options.
One of the key advantages of Seres vehicles is their advanced digital services and over-the-air updates. According to Jiaxi You, Seres’ foreign markets boss, the company aims to redefine luxury with technology. The vehicles feature a smart cockpit that allows for voice control and autonomous driving. Seres is also focused on advanced driver assistance systems (ADAS) and claims that its cars are “very near level three” in terms of autonomy. Additionally, Seres can quickly update each car over the air, collecting feedback from customers to improve the product constantly.
Seres believes that the lack of physical buttons inside their cars is not a concern. You explained that the touchscreen and voice control features provide an optimal user experience, and customers have adapted well to this technology.
In terms of expansion into Europe, Seres plans to partner with established dealer franchises to build brand awareness and trust. While no specific numerical targets have been set, the company aims to provide great products and best-in-class services to every customer.
The UK launch date for Seres has not been fixed yet, but the Seres 3 electric SUV is already present in the UK through a partnership with Innovation Automotive. You mentioned that Seres’ car is ranked highly among luxury brands in China, just behind Mercedes-Benz, BMW, Audi, and Tesla.
In conclusion, Seres is poised to make a significant impact in the European market with its new range of SUVs. The company’s focus on advanced digital services, over-the-air updates, and customer feedback sets it apart from its competitors. With its plans to partner with established dealerships and provide exceptional products and services, Seres is positioning itself for long-term success in Europe.
