The Sims franchise, which is celebrating its 25th anniversary, has seen impressive growth as well. The Sims 4 has amassed over 85 million players since 2014, with a double-digit increase in players year over year. The Sims Online and The Sims Mobile have also been widely downloaded, surpassing 500 million downloads. Additionally, the community has shared hundreds of millions of user-generated content items in the past fiscal year. To further enhance the player experience, EA has planned fifteen content updates for The Sims 4 this year.
Despite these achievements, Wilson acknowledged that EA may not always meet expectations. The company’s stock price recently fell after its forecast disappointed industry analysts. However, Wilson remains optimistic about the future and recognizes the potential for growth in the gaming industry.
EA’s Motive studio is working alongside DICE, Criterion, and Ripple Effect to create a connected Battlefield universe. This collaboration represents the largest Battlefield team in franchise history. By leveraging the power of the Frostbite game engine, EA aims to deliver immersive multiplayer and single-player experiences to players.
Wilson also emphasized EA’s commitment to building a platform that enhances player engagement. The company launched eight games throughout the year, including EA Sports FC 24, which garnered billions of matches and over a billion hours of content watched by the football community. By deepening the connection with players and expanding partnerships, EA aims to provide sports fans with enhanced socialization, self-expression, and creation opportunities.
One of the most highly anticipated releases from EA this year is EA Sports College Football 25. This game will feature 134 football bowl subdivision schools and over 11,000 college athletes. Wilson expressed excitement about this project and highlighted the inclusion of gameplay elements.
In addition to these accomplishments, Wilson shared the success of Apex Legends, which has generated over $3.4 billion in lifetime net bookings. The game’s continuous addition of features has positively impacted player sentiment. Additionally, EA remains committed to investing in mobile games, considering it the largest platform in gaming. However, Wilson acknowledged the challenges surrounding user acquisition in the mobile gaming market.
Overall, Andrew Wilson’s presentation showcased EA’s achievements and future plans. The company’s focus on player engagement, expansion of franchises, and investment in new projects demonstrates a commitment to delivering high-quality gaming experiences. As EA continues to evolve and adapt, it aims to solidify its position as a leading force in the gaming industry.
