#1. Smart Begins Design Work on New Fortwo City Car
Smart is reportedly working on a new version of its Fortwo city car, with design chief Gorden Wagener stating that it is “crucial” to the brand’s image. The development of the new Fortwo, codenamed Project Two, has already begun, and Wagener emphasized the importance of the car for the brand’s identity. He also revealed that the #2 name has been reserved for the production car. The expansion of Smart’s SUV line-up with the new #5 further highlights the significance of the Fortwo in Smart’s portfolio.
#2. Collaboration for a Revived Fortwo
Engineers at Smart, a joint venture between Mercedes-Benz and Geely, are currently in the process of finding or creating a suitable platform for the new Fortwo. Recent reports suggest that Geely is actively seeking collaboration with other companies to justify the business case for the revived car. Smart CEO Dirk Adelmann stated that they began working on a new dedicated platform for a future two-seat city car, but partnerships are needed to make the business case feasible. This indicates that Smart is open to collaboration and is actively exploring options to ensure the success of the Fortwo.
#3. Profitability Challenges and Styling Continuity
Mercedes design boss Gorden Wagener acknowledged the challenge of building the Fortwo profitably, which was one of the reasons it was discontinued after three generations. However, Wagener emphasized that the Fortwo has always held a special place in the hearts of Smart fans. He also stated that the #2 would maintain a similar proposition to its predecessors in terms of styling. This continuity in design ensures that the new Fortwo remains recognizable and appeals to existing Smart enthusiasts.
#4. Expanding Beyond City Cars and SUVs
Wagener hinted at the possibility of Smart’s remit expanding beyond city cars and SUVs, indicating potential future developments for the brand. He mentioned the introduction of a new SUV and raised questions about what else could be in store for Smart, such as a sports car, a two-seater, or even a limousine. This suggests that Smart is exploring different avenues to diversify its product lineup and cater to a wider range of customer preferences.
In conclusion, Smart’s work on the new Fortwo city car underscores its importance to the brand’s image. Collaboration is being sought to ensure the success of the project, and design continuity will be maintained for the new model. Furthermore, Smart’s ambitions extend beyond city cars and SUVs, indicating potential future developments that could expand the brand’s offerings and appeal to a broader audience.
