## Synamedia Introduces Senza: A Game-Changing Solution for Content Applications
The launch of Synamedia’s Senza white-label connected TV application is set to revolutionize the economics of on-screen content applications. By leveraging cloud technology, Senza has the potential to reduce costs by up to 90%, while delivering AI-enhanced content and eliminating hardware obsolescence. This article will delve into the key features and benefits of Senza, its origins, and the underlying technology that powers this game-changing solution.
### The Power of Senza: Redefining the Economics of TV Delivery
Senza, a patent-protected network developed by Synamedia, is disrupting the realm of Over-the-Top (OTT) video services. By leveraging cloud technology, Senza enables ultra-low latency video distribution and graphic-accelerated user experiences, all at a significantly lower total cost of ownership. The Cloud Connector device, a unique proprietary hardware, receives content and the user interface over Wi-Fi and displays it on a TV. This device ensures maximum content protection through secure encryption and authentication, minimizing the potential attack surface.
With Senza, the entire user experience is moved to the cloud, eliminating the need for specialized on-premise infrastructure. This cloud-based platform allows customers to avoid ecosystem taxes and achieve up to 90% reduction in onboarding costs. Whether it’s in the home or out-of-home in bars, hotels, stadiums, and more, Senza brings more engaging viewing experiences to TV screens in a cost-effective way.
### The Origins of Senza: Challenging the Traditional TV Delivery Model
Synamedia, a company spun out of Cisco, has focused on innovation for the past four years. Inspired by the technical challenges and high costs associated with Google Stadia, Synamedia built a cloud-based device prototype to explore the feasibility of delivering TV applications. To their surprise, the prototype worked exceptionally well, paving the way for the development of Senza.
Senza removes the need for expensive operating systems and hardware stacks, allowing content providers and application developers to host their software in the cloud infrastructure. This eliminates the need for intermediaries and revenue shares, resulting in a more cost-effective and flexible solution. Synamedia’s focus on simplicity and cost-effectiveness has led to the development of a low-cost device with a base component cost of around $6, which can be further reduced with volume.
### The Strategic Impact of Senza: Unlocking Unlimited Creative and Business Opportunities
Senza’s cloud-first design reshapes the TV ecosystem by tapping into the common framework of the Internet. It eliminates the need to download apps or replace outdated devices, making it easier for developers to quickly launch free, low-cost, or premium services. With more than 25 filed patents, Senza enables personalized, immersive user experiences with advanced graphics and AI-generated synthetic video.
The flexibility and agility of Synamedia’s cloud and SaaS products empower customers of all sizes to launch, monetize, and scale their services at speed. By leveraging the Cloud Connector, Senza turns any TV screen into a high-performance, smarter TV, opening up unlimited creative and business opportunities across various industries, including entertainment, digital signage, hospitality, IoT, and retail.
### Early Adopters and Future Outlook
SuperCloud International, a pioneer in streaming and television, is one of the early adopters of Senza. They will be using Senza to deliver their consumer in-home streaming service, UMAXX.TV, which offers over 350 live TV channels. UMAXX.TV recognized the reliability and cost advantage of Senza, making it an ideal addition to their hardware offering.
Industry analysts have praised Synamedia’s innovative approach, with Ben Keen stating that Senza has radically changed the terms of the set-top box debate. Synamedia’s CEO, Paul Segre, believes that Senza’s cloud-based framework is a dream come true for CEOs looking to build new paths to revenue.
Looking ahead, Synamedia plans to extend its reach through developer, reseller, and partner programs. The company’s commitment to innovation and its vision of a TV screen as an Internet greenfield position Senza as a transformative solution in the rapidly evolving content delivery landscape.
### The Future of TV Delivery: A Cloud-Based Revolution
Synamedia’s Senza is set to redefine the economics of TV delivery by leveraging cloud technology to deliver cost-effective, engaging, and personalized video experiences. With its disruptive capabilities, Senza eliminates traditional barriers and empowers content providers, application developers, and service providers to unlock new revenue streams and reach mass audiences. By harnessing the power of the cloud, Senza represents a significant leap forward in the evolution of TV applications and sets the stage for a new era of content consumption.