Tesla Cybertruck Sales: A Bumpy Journey, But Hitting Milestones
Tesla’s Cybertruck, the highly anticipated electric vehicle (EV) with its distinctive angular design, has faced its fair share of challenges since its launch. The most recent hurdle came in the form of a recall due to issues with the accelerator and windshield wiper. However, despite these setbacks, the Cybertruck has achieved an important milestone – surpassing the total sales of the DeLorean Motor Company in just eight months.
The DeLorean, famous for its appearance as a time machine in “Back to the Future,” sold just under 10,000 vehicles between 1981 and 1983 before going bankrupt. Today, around 6,000 DeLoreans are still on the road. Both the DeLorean and the Cybertruck share a common feature – a stainless steel body. However, working with stainless steel proved to be a challenge for both companies and led to accusations of shoddy production.
With the latest recall affecting 11,688 Cybertrucks, the total number of sales is now nearly 12,000. While this may seem impressive, critics point out that it falls short of Elon Musk’s ambitious target of 250,000 Cybertruck sales per year. Additionally, questions have been raised about the two million alleged pre-orders for the Cybertruck. However, Tesla’s shareholders have shown unwavering faith in Musk, recently granting him an additional $45 billion.
Despite the recalls and skepticism surrounding the Cybertruck, there is undoubtedly a market for this unconventional vehicle. Its unique design appeals to a younger demographic, with Musk himself stating that kids provide an unbiased opinion on whether the Cybertruck is cool or not. However, it’s worth considering that children do not typically have purchasing power or an understanding of the inconvenience caused by frequent recalls.
The recent recall due to a piece of trim in the truck bed that could become a hazard on the road highlights the importance of addressing quality control issues before mass production. While Tesla has rectified the accelerator and windshield wiper problems, concerns remain about rust spots, software errors, and difficulties in car washes. Despite these challenges, Tesla’s loyal customer base continues to support the brand.
In conclusion, while the Cybertruck’s sales journey has been bumpy, it has achieved a notable milestone by outselling the DeLorean Motor Company in a fraction of the time. Tesla’s ability to address quality issues and maintain customer trust will be crucial for the long-term success of the Cybertruck. As EV technology evolves and competition increases, Tesla must continue to innovate and deliver on its promises to remain at the forefront of the electric vehicle market.
