Tesla Lowers Cost of Membership Program for Non-Tesla EV Owners
Tesla has announced a reduction in the cost of its membership scheme that allows drivers of non-Tesla electric vehicles to access the Supercharger network at a discounted rate. Previously priced at £10.99 per month, the membership fee has now been lowered to £8.99, with the option of an annual membership costing £90.
The membership program, which is managed through the Tesla app, gives non-Tesla EV owners the same charging rates as Tesla owners. This move is part of Tesla’s efforts to promote wider adoption of electric vehicles and expand access to their charging infrastructure.
Tesla utilizes a variable-rate pricing strategy for its Supercharger network, meaning the cost of charging varies depending on the location and time of day. However, on average, members can expect to save around 10p per kWh compared to non-members.
For instance, at the Tottenham Hale Supercharger site in London, Tesla owners and members currently pay 47p per kWh between 8.00am and midnight, while non-members pay 63p per kWh during the same period.
It’s worth noting that Tesla operates 140 Supercharger sites in the UK and Ireland, with over 1400 chargers available. Currently, 42 of these sites are open to non-Tesla EVs, and there are 477 chargers that accept CCS connections.
One of the advantages of the Tesla membership scheme is its compatibility with Supercharger locations across Europe. Subscribers can enjoy discounted charging rates when traveling across the continent.
This move by Tesla demonstrates their commitment to supporting the wider electric vehicle community and promoting sustainable transportation. By offering discounted access to their Supercharger network, they aim to incentivize more people to transition to electric vehicles.
In recent years, the demand for electric vehicles has been steadily increasing. According to a report by BloombergNEF, global electric vehicle sales are projected to reach 54 million by 2040. This surge in demand is driving the need for more accessible and efficient charging infrastructure.
As the electric vehicle market continues to grow, it is crucial for companies like Tesla to invest in expanding their charging networks. This not only benefits Tesla owners but also encourages the adoption of electric vehicles by providing convenient and reliable charging options for all EV owners.
In conclusion, with the reduction in the cost of its membership scheme, Tesla is taking steps to make electric vehicle ownership more affordable and accessible to a wider audience. By offering discounted access to their Supercharger network, Tesla is contributing to the growth of the electric vehicle market and supporting the transition towards a sustainable future.