Tetris, the beloved puzzle game, recently celebrated its 40th anniversary, and it continues to captivate players of all ages. Maya Rogers, the CEO of Tetris, sat down for an interview at the New Global Sport Conference in Riyadh to discuss the game’s enduring popularity and her efforts to keep it relevant for new generations.
Maya Rogers, who took over as CEO from her father Henk Rogers, emphasized that Tetris is the perfect game and that they don’t want to mess with its winning formula. She believes that Tetris’s success lies in its simplicity and universal appeal. It’s a game that is easy to learn but difficult to master, making it enjoyable for players of all skill levels. Additionally, Tetris has maintained its relevance by being available on every platform where gamers go, ensuring that it remains top-of-mind for users worldwide.
To keep the game fresh and reach new audiences, Maya Rogers has been exploring different opportunities and platforms. Tetris has expanded beyond traditional video games, with ventures like the Tetris movie, collaborations with other games like Tetris 99 and Puyo Puyo Tetris, and even toy giveaways at McDonald’s. These initiatives aim to engage a younger generation of gamers and introduce them to the timeless joy of Tetris.
One market that Maya Rogers is particularly excited about is the Middle East, where there is a growing community of young gamers and women entering the game development industry. She sees great potential in the region and hopes to see Tetris become part of the Esports Olympics, which will be hosted in Saudi Arabia. This recognition would not only further legitimize the video game industry but also dispel the notion that video games are detrimental.
Maya Rogers also spoke about the power of gaming and esports in driving social change. She expressed her passion for incorporating sustainability and climate change themes into video games, emphasizing the importance of representing these issues and contributing to a better future. She commended the MENA region for its dedication to the gaming industry and the opportunities it presents for women to thrive in the field.
When it comes to exploring new opportunities for Tetris, Maya Rogers and her team prioritize the players and their experience. They consider whether a new venture aligns with the brand’s essence and brings joy to the players. Tetris has already made its way into various industries, including collaborations with car manufacturers and even airplanes. Wherever games are played, Tetris aims to be present.
Looking ahead, Maya Rogers envisions a future where Tetris continues to stand the test of time, much like chess or traditional sports. The game’s simplicity and universal appeal make it a timeless classic that will endure for decades to come. The Tetris Company remains committed to preserving the essence of the game and ensuring that it remains a source of joy for players around the world.
In conclusion, Tetris’s 40-year anniversary is a testament to its enduring popularity and universal appeal. Maya Rogers, the CEO of Tetris, is dedicated to keeping the game relevant and engaging for new generations of gamers. Through innovative initiatives, collaborations, and a global presence, Tetris continues to captivate players and bring joy to millions of people worldwide.
