Thai Importer and Distributor of BYD Cars Offers Complimentary Charging to Customers
In response to recent price reductions that have caused discontent among customers, the Thai importer and distributor of BYD cars has announced that it will provide one year of complimentary charging to approximately 50,000 owners of its electric vehicles. This move aims to compensate customers for the diminished value of their previous purchases.
The announcement was made by Jiraporn Sindhuprai, the Prime Minister’s Office Minister, who discussed the service with Rever Automotive management. Starting on Thursday, the complimentary charging will be accessible at 2,000 charging stations across the country.
The decision to offer complimentary charging came after numerous complaints from BYD car customers who felt that the substantial price reductions devalued their previous purchases. Many customers expressed their dissatisfaction, prompting the Thai government to intervene.
Prime Minister Srettha Thavisin appealed to the CEO of BYD during his recent visit to Thailand for the formal inauguration of the Chinese EV maker’s production site. Following this appeal, Jiraporn stated that Rever Automotive was also exploring additional measures to address the concerns of customers.
“The discussions regarding the implementation of subsequent measures to ensure fair treatment of consumers were encouraging,” said Jiraporn, who is responsible for consumer protection. “The initial measure is being taken so that consumers feel that they are being compensated.”
The price reductions that sparked the controversy were significant. The BYD Dolphin saw a price reduction of 140,000 to 160,000 baht, while the Atto’s price was reduced by 100,000 to 340,000 baht. This led to backlash from customers who felt that they had been pressured into making quick decisions by salespeople who emphasized the expiration of current promotional rates. These customers now feel that they could have saved a substantial amount if they had waited.
The Trade Competition Commission of Thailand has stated that the price reductions do not violate trade competition regulations and actually promote healthy competition in the market. However, numerous EV manufacturers, particularly Chinese companies, have expressed concern about the long-term effects of a pricing war on the industry’s credibility.
In conclusion, the Thai importer and distributor of BYD cars is taking steps to address the concerns of customers who felt that recent price reductions devalued their previous purchases. By offering one year of complimentary charging, the company aims to compensate customers and restore their faith in the brand. This move reflects the government’s commitment to consumer protection and ensuring fair treatment for all consumers. While price reductions can lead to healthy competition in the market, EV manufacturers must also consider the long-term impact on the industry’s reputation.