Ineos, a British company, has introduced the 2025 Ineos Grenadier Quartermaster, a truck that stands out for its old-school, analog off-roading capabilities. The vehicle is packed with character, featuring a dashboard and ceiling console adorned with cockpit-style switches. However, despite its appeal, the Quartermaster may not be a practical choice for many due to its steep price tag of $86,900 – $15,400 more than its SUV counterpart.
The reason for the hefty premium lies in the history of the “chicken tax,” a 25% import tax imposed by the Johnson administration in response to French and West German tariffs on American products, particularly chickens. This led to negotiations between the United Auto Workers and the government, resulting in the application of the chicken tax to imported commercial vehicles. The auto industry continued to advocate for this tax long after it was lifted on other products, making it difficult for Japanese companies to import small trucks in the 1980s. While other companies have found ways to circumvent this tax, Ineos chose not to do so, which explains the high price of the Quartermaster.
Despite its price, the Quartermaster may find a welcoming market in Australia, where its narrow width, short bed, and old-school off-road capabilities align with the country’s definition of a “Ute.” In fact, Ineos expects that 80% of their Grenadiers sold Down Under will be either Quartermasters or the chassis cab variant.
During a test drive in Joshua Tree National Park, the Quartermaster proved its resilience on dusty, rocky trails. Its most controversial feature is the recirculating ball steering rack, which lacks the self-centering and turn-in characteristics of modern rack-and-pinion systems. While some customers found this steering system disconcerting, others appreciated its analog feel and its advantages when off-roading. However, on-center corrections at highway speeds and sudden turns can be challenging with this steering system.
The Quartermaster shares its powertrain with BMW cars, featuring a 3.0-liter turbocharged inline-six engine and an eight-speed ZF transmission. It offers 281 horsepower and 331 pound-feet of torque, providing ample low-end torque and a smooth, powerful driving experience. However, the transmission tends to upshift quickly while driving uphill, leaving the driver yearning for a Sport mode that is curiously absent.
Despite some quirks, the interior of the Quartermaster is bespoke and sophisticated. Ineos has included unique buttons, toggles, and stalks, giving the cabin a premium feel. The truck’s bed has a payload capacity of 1,889 pounds, surpassing that of the Jeep Gladiator Rubicon. It also features numerous customization options, including contrast-painted ladder frames and various accessories like winches.
However, the Quartermaster does have its drawbacks. The rear seating area is less comfortable compared to the SUV version, with limited legroom and a more upright seat back. The doors require extra force to close properly, and the touchscreen can wash out in intense sunlight. These issues, coupled with its high price and the underperformance of the Jeep Gladiator in terms of sales, may lead to stronger demand for the Grenadier SUV.
In conclusion, while the Quartermaster offers a unique and charming off-roading experience, its price and practicality may deter potential buyers. However, for those who value its vintage appeal and are willing to pay a premium, the Quartermaster offers an exclusive ride that will undoubtedly turn heads on the road.
