Episode 13 of the Autocar Business Change Makers Podcast, produced in partnership with Tomorrow’s Journey, features a discussion with Sara Sloman, chief strategy officer at Paythru, about the challenges of payment processes for public EV charging. This episode delves into the concept of “payment anxiety” that arises from overly complicated payment systems for EV charging stations.
One of the key questions raised in the episode is whether vehicle-to-infrastructure (V2I) technology can improve the public charging experience. V2I technology allows electric vehicles to communicate with charging infrastructure, optimizing the charging process and ensuring a seamless experience for EV owners. The potential for V2I technology to simplify and streamline the payment process is discussed, highlighting its potential benefits for reducing payment anxiety.
Another important topic addressed in the episode is the needs of fleet drivers and whether they are being met by the public charging network. As the adoption of electric vehicles by fleets continues to grow, it is crucial to ensure that the public charging infrastructure can adequately support their charging needs. The discussion explores ways in which charge point providers can better cater to fleet drivers, such as offering dedicated charging stations or priority access.
The episode also delves into the importance of fostering customer loyalty among charge point providers. With the increasing number of EVs on the road, competition among charging network operators is intensifying. Building customer loyalty becomes crucial for charge point providers to differentiate themselves and retain customers. The discussion explores various strategies that can be employed to foster customer loyalty, such as offering rewards programs or personalized customer experiences.
Overall, this episode of the Autocar Business Change Makers Podcast sheds light on the challenges and opportunities in the realm of public EV charging. It highlights the need for simpler and more efficient payment processes, the potential benefits of V2I technology, the importance of meeting the needs of fleet drivers, and the strategies for fostering customer loyalty. By addressing these issues, the podcast provides valuable insights for industry professionals interested in the future of automotive and the evolving landscape of electric vehicle charging.