Introducing the Cupra Born: A Unique Entry in the Affordable EV Niche
The competition in the affordable electric vehicle (EV) market is intensifying as car manufacturers face increasing pressure to meet zero-emission vehicle (ZEV) mandate requirements. One standout player in this segment is the Cupra Born, which made its debut in 2021 as the first electric model from the emerging Cupra brand. Since then, the lineup has expanded to include more powerful e-Boost models and the hot hatchback performance version, the Cupra Born VZ.
The Cupra brand, originally Seat’s performance division, has evolved into a sportier and sub-Audi premium brand that offers unique models not found under the Seat badge. However, as part of the Volkswagen Group, Cupra needs to establish its own identity. The Cupra Born, based on the shared MEB electric architecture, bears a resemblance to the Volkswagen ID 3 and other VW Group models like the ID 4, Skoda Enyaq iV, and Audi Q4 E-tron.
Despite the similarities, the Cupra Born aims to differentiate itself from its VW counterparts. The lineup includes two battery sizes and three trim levels. The smaller battery version can be equipped with the more powerful e-Boost motor as an option, while the larger battery models come standard with this motor. The Cupra Born VZ boasts an impressive WLTP electric range of up to 366-372 miles, putting it on par with rivals like the Kia Niro EV and Polestar 2.
In terms of design and styling, the Cupra Born incorporates sporty elements and high-quality materials that elevate its visual appeal beyond that of the VW ID 3. However, some competitors offer more outright design appeal. The interior of the Cupra Born is roomy and comfortable, with impressive second-row passenger space and a decent-sized boot. However, the infotainment system has some usability issues.
When it comes to performance, the Cupra Born delivers a satisfying driving experience. The rear-motor platform provides a balanced and agile handling feel, making it a standout in the compact EV class. The standard 201bhp motor offers brisk acceleration, and the regenerative braking system provides decent control and efficiency. The ride quality is supple and quiet, thanks to the well-controlled suspension and comfortable seats.
In terms of running costs, the Cupra Born offers competitive list prices and finance deals. It also boasts impressive efficiency, with an average of 3.8 miles per kilowatt-hour (mpkWh) and a realistic range of 200 miles. Charging times are in line with other affordable EVs, with a maximum speed of 120kW for the 58kWh version.
Overall, the Cupra Born stands out as a compelling option in the affordable EV niche. It offers a combination of compactness, usability, desirability, driver appeal, efficiency, and range that is hard to beat. While it may share similarities with the VW ID 3, the Cupra Born establishes its own identity through its sportier positioning, higher-quality materials, and impressive driving dynamics. For those seeking an EV that offers a bit of everything, the Cupra Born is an easy recommendation.