Tetris, the iconic video game, recently celebrated its 40th anniversary. Despite its age, Tetris continues to captivate players worldwide. Maya Rogers, the CEO of Tetris, believes that the game’s success lies in its simplicity and accessibility. In an interview, she explained that Tetris is easy to learn but difficult to master, making it appealing to both casual and hardcore gamers.
To keep Tetris relevant, Rogers has been exploring new platforms and opportunities. She has taken Tetris beyond traditional gaming by incorporating it into various forms of media. For example, there was a Tetris movie, and the game was featured in collaborations such as Tetris 99, Tetris Connected, and Puyo Puyo Tetris. These initiatives aim to introduce Tetris to a new generation of players.
Rogers is particularly excited about the potential of the Middle East market. She sees a growing number of young gamers and women entering the gaming industry in the region. Rogers expressed her desire to see Tetris become part of the Esports Olympics, which will be held in Saudi Arabia. She believes that Tetris, as a globally recognized and beloved brand, would be a perfect fit for the Olympics and could help legitimize the video game industry.
Rogers recently visited Riyadh for the New Global Sport Conference, where she witnessed the passion and dedication of the gaming community in the Middle East. She was impressed by the region’s efforts to encourage women to pursue careers in programming and animation, and she sees great potential for the industry’s growth and innovation.
In addition to her focus on gaming, Rogers is also committed to addressing important global issues through Tetris. She believes in incorporating sustainability and environmental awareness into the game to contribute to a better world. Rogers emphasizes the importance of representing these values in video games and using the industry’s influence to promote positive change.
Reflecting on her experiences in different cultures, Rogers emphasizes the need for respect and understanding. She believes that cultural traditions should be preserved while adapting to the changing world. Rogers sees Tetris as a symbol of diversity, bringing people of different backgrounds together through a shared love for the game.
When considering new opportunities for Tetris, Rogers always prioritizes the players and their joy. She looks for ways to engage with fans and create meaningful experiences. Tetris has already expanded into various industries, such as automotive and aviation, and Rogers envisions its continued presence wherever games are played.
Looking ahead, Rogers sees a bright future for the Tetris Company. She believes that Tetris, like chess or other timeless games, will continue to endure for decades to come. Rogers emphasizes the importance of preserving the essence of Tetris and not compromising its core gameplay, as it is the key to its continued success.
Overall, Tetris remains a beloved game that has stood the test of time. Maya Rogers, as the CEO of Tetris, is dedicated to ensuring its continued relevance and making it accessible to new generations of players. With its simplicity, accessibility, and global recognition, Tetris continues to be a game that brings people together and sparks joy.