Empowering Personal Shoppers and Stylists in the Digital Era
The Floorr, a web and iOS platform, has been making waves in the digital styling experience since its launch earlier this year. The company aims to provide personal shoppers and stylists with the tools they need to thrive in an increasingly competitive industry. Not only does The Floorr offer features like sales management and mood board creation, but it also allows for seamless communication with clients through text or voice chats.
One of the company’s latest additions is the “Styling Sessions” tool, which enables stylists to create complete outfit looks using products from The Floorr’s marketplace or by uploading images. This tool enhances the one-on-one styling experience and allows for more creativity and personalization.
To further support its mission, The Floorr recently announced its $1.7 million pre-seed funding round, backed by industry experts like Carmen Busquets, co-founder of Net-a-Porter, and Nigora Tokhtabayeva, the founder of Tabayer. This funding will not only help The Floorr expand its services but also bring in valuable expertise to guide its future growth.
Founder Lupe Puerta, who has a background in luxury retail, recognized the growing trend among luxury brands to embrace digital platforms to enhance the styling experience. While virtual consultations and online styling services have become common, digital solutions for personal stylists, especially freelancers, remain limited. Puerta’s goal was to create an app that would provide personal shoppers with the tools they need to be agile and create beautiful content all in one place. The Floorr centralizes everything, from communication with clients to access to analytics, allowing personal shoppers to be more entrepreneurial in their approach.
The platform offers not only styling tools but also a sales dashboard for stylists. This dashboard displays analytics such as total clicks, orders, items sold, and earnings, giving stylists valuable insights into their business performance.
One of the key advantages of The Floorr is its partnership with luxury retailers, including Bergdorf Goodman, Browns, Chloé, and Saks, among others. This ensures that personal shoppers and their clients have access to a wide selection of luxury items. The company has also expanded its partnerships to include more affordable retailers like Aldo and Zara, catering to a broader range of clients.
In terms of earnings, personal shoppers receive an 80% commission from sales, significantly higher than what they would typically earn in a retail setting. The average retail commission rate for apparel is around 15%, but for luxury fashion, it is likely lower. The Floorr’s commission structure provides a lucrative opportunity for personal shoppers to earn more and build their businesses.
The company has already onboarded 200 personal shoppers, and its clientele includes business professionals and Hollywood celebrities. The average order value on The Floorr is $2,500, highlighting the platform’s appeal to luxury fashion enthusiasts. In fact, the highest order this month reached an impressive $130,000.
Looking ahead, The Floorr has plans to expand its offerings. An Android version of the app is scheduled for release at the end of 2024, opening up the platform to a wider audience. Additionally, the company aims to introduce video chat capabilities in the near future, further enhancing the virtual styling experience.
Overall, The Floorr is revolutionizing the personal shopping and styling industry by providing a comprehensive platform that empowers personal shoppers and stylists. Through its innovative tools, partnerships with luxury retailers, and attractive commission structure, The Floorr is reshaping the way clients connect with stylists and shop for luxury fashion.
