The potential of generative AI and other systems to revolutionize the way media is created was discussed by a panel of filmmaking and VFX experts at SIGGRAPH in Denver. While they agreed that the current video generators are impractical and that AI is not a one-click solution, they also recognized the rapid rate of innovation and the possibility of radical change in the future.
Nikola Todorovic emphasized the misconception that AI can instantly produce final VFX shots, highlighting the importance of editability. He noted that research companies are still learning the ways of 3D and filmmaking terms, indicating that the user experience is still being developed.
Michael Black pointed out the limitations of language in describing visual creation, particularly in terms of movement. Humans have a generative model of behavior, but not of images. This poses challenges when trying to describe visual motion using words, as actions are better understood through observation. Therefore, text-based prompt systems for imagery are fundamentally limited.
Freddy Chavez Olmos, from Mexico, discussed the democratization of AI expertise and how it provides opportunities for those who previously had limited access to the filmmaking world. He highlighted the potential for people to pursue their passion without having to go overseas.
However, Black expressed concerns about the unintended consequences of sudden access to AI processes. He drew an analogy between giving someone a powerful car and making them a Formula One driver, suggesting that not everyone will be able to create high-quality films. While democratization allows for new voices to emerge, the number of people making truly exceptional films will likely remain small.
Black also predicted an entirely new genre of entertainment that lies between video games, films, and real life. He described the film industry as passive storytelling, where the audience observes, while day-to-day life involves active and interactive storytelling. The true power of AI lies in enabling this active and interactive form of storytelling.
Chavez Olmos expected a gradual acceptance of AI-generated imagery and actors, similar to the reaction when films like “Final Fantasy” and “The Polar Express” were first released. He believed that people will eventually accept AI as a creative tool and emphasized the importance of storytelling and connecting with characters.
Black echoed this sentiment, stating that the heart of a movie lies in its story and connection with characters. While human actors will still be desired, the excitement of witnessing a human at the peak of their game is unlikely to diminish.
In conclusion, the panelists acknowledged the limitations of current AI technologies but recognized the potential for significant changes in the future. They agreed that while democratization may lead to more people making films, the number of exceptional films will remain small. However, they also anticipated an entirely new genre of entertainment that combines elements of video games, films, and real life. The key to success in this evolving landscape will be maintaining the heart and connection in storytelling, regardless of whether AI or human actors are involved.