Social media has become a habitual routine for any person. It’s hard to imagine a day when we haven’t logged on to social media to watch a funny video, post a photo, write a post, or just spend time on public transportation. Every year, social media creators try to take away our time and attention to make millions of dollars off of our weaknesses. But in just a few years everything will change and social networks will change the vector of their development.
Here with you is Pavel Ryzhikh, Head of Scouting at Arch Town Labs, and one of the founders of a new generation of social ecosystem, the idea of which originated in London, where the company’s office is located. Using our platform as an example, we will analyze the already popular social media trends and look at the technologies that are gaining popularity and will forever change content and the way it is created.
Awareness
According to research, last year was a milestone year in changing the mindset of social media and social networking users. And it’s not just about ecological factors like reducing carbon footprints or sustainability – it’s about the value of time as the most important resource of any human being. Users have started to actively switch to paid subscriptions to reduce their consumption of toxic content in the form of ads and their reluctance to spend about 9 years of their lives on ads.
This unexpected but logical news allows us to confidently assert that in the next few years, users will spend more time offline, abandoning the widespread use of social networks.
Community
According to statistics, in the last few years, people prefer to live alone rather than marry and lead a family life. This has already affected several different generations between the ages of 24 and 60, who find it difficult to make new acquaintances, find friends, and be more socially active. In this regard, we can already notice the growth of communities and communities, which unite people on different grounds, but primarily by interests and professional specialization.
Even though there are still not many such online platforms, there is already a noticeable flow of large groups of audiences from popular social networks to ecosystems based on communities that allow them to develop professionally, discuss relevant content, and find new acquaintances.
Content
Content and its uniqueness are the foundation of almost all social networks on the market. Despite the widespread use of AI, recent years have seen a trend towards more complex concepts of short videos, the creation of which consumes quite a lot of resources. Already shortly we will see this bubble burst and social media will be filled with content created by artificial intelligence. Thus, there will be widespread demand for user-friendly programs that allow you to create content using a text description of the desired result.
Technologies
The main technologies that allow social networks to exist and develop were created long ago – the phone and the tablet, and then they evolved. In the last 5 years, many of you have heard about Web3, blockchain, and NFT, but we do not predict a rapid growth and integration of these technologies into the world of social networks due to the complexity for the user, while he needs to close the dopamine window and his other needs, not to understand complex technologies.
However, something to look out for in technology too is VR/AR helmets. Gradually, gadget manufacturers are introducing new and new accessories that are an additional source of content consumption, integrating it into the user’s real world.
These and many other trends can be found in Arch Town, the fast-growing next-generation no-ads ecosystem.
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