Introduction:
Jim Farley, president and CEO of Ford, is participating in the inaugural Ken Miles Cup at the 81st Goodwood Members’ Meeting. Despite finishing 13th in qualifying, Farley is proud of the Ford Mustang’s success and its role in Ford’s progress over the past 60 years. He emphasizes the importance of the Mustang’s future and its potential for new iterations. Farley also discusses the significance of preserving the Mustang’s V8 production and rules out the possibility of an electric model. However, he acknowledges that future propulsion alternatives, such as hydrogen or sustainable fuels, may change the landscape of automotive technology. Farley also expresses his commitment to maintaining Ford’s driving quality and acknowledges the importance of Richard Parry-Jones’ contribution to the company. Additionally, Farley discusses Ford’s new approach to racing and its involvement in various racing events worldwide.
The Future of the Mustang:
Farley takes pride in the Mustang’s success and its role as a backbone of Ford progress. He highlights the risky decision made in 2015 to globalize Mustang sales, which has resulted in increased prominence and success for the traditionally American pony car. Farley notes that Ford now produces the best-selling coupe in the world and emphasizes the importance of preserving and expanding the Mustang brand. He mentions potential new iterations of the Mustang, including the possibility of a four-door model, while ensuring they maintain the performance and attitude of existing versions.
Preserving V8 Production:
Farley asserts that V8 production will continue far into the future, emphasizing Ford’s commitment to producing enticing cars that are attainable. Despite Ford’s focus on electric car programs, Farley believes there is still a demand for V8 engines, especially among customers who need vehicles for work or specific purposes. He dismisses the notion that all cars will be electric by 2035, suggesting that alternative solutions like hydrogen or sustainable fuels may prevail. Farley acknowledges the uncertainty in the industry and warns against assuming definite outcomes.
Maintaining Driving Quality:
Farley recognizes the importance of maintaining Ford’s driving quality, particularly in relation to suspension damping, steering feel, brake feel, and overall driving dynamics. He expresses his desire to continue the legacy of Richard Parry-Jones, who played a crucial role in Ford’s market-leading position in driving quality. Farley believes that Ford’s cars should stand out not only in terms of mechanical durability and software reliability but also in driving experience. He emphasizes the need to make Ford cars lighter and highlights the importance of customer feedback in improving their products.
Ford’s Approach to Racing:
Farley discusses Ford’s new approach to racing, emphasizing the company’s commitment to making it a sustainable business. Instead of merely sponsoring individuals, Ford now manufactures race cars to sell in numbers, ensuring long-term viability. Farley mentions Ford’s involvement in various racing events worldwide, including IMSA and Nascar. He proudly states that Ford is one of the most active brands in racing and highlights recent victories, such as a Mustang GT4 winning its first race in Australia.
Conclusion:
Jim Farley’s participation in the Ken Miles Cup reflects his passion for the Ford Mustang and his commitment to its future. He emphasizes the importance of preserving and expanding the Mustang brand while maintaining its performance and attitude. Farley dismisses the notion that all cars will be electric by 2035 and believes that alternative solutions like hydrogen or sustainable fuels may play a significant role in future propulsion. He emphasizes the importance of driving quality and seeks to continue Richard Parry-Jones’ legacy in perfecting Ford’s products. Farley also discusses Ford’s new approach to racing, aiming to make it a sustainable business and showcasing Ford’s active involvement in various racing events worldwide.