The Rise of AI in Music: Balancing Innovation and Protection
The announcement that the Grammy Awards would accept music made with artificial intelligence (AI) caused a stir in the music industry. Harvey Mason Jr., CEO of the Recording Academy, clarified that while humans can submit to the awards, AI can be used in the creative process. The use of AI in music has raised concerns about copyright, royalties, and the authenticity of artists’ work. Some artists are embracing their AI versions, while others fear the loss of their unique musical identity.
Musicians who haven’t “made it” often view AI as a threat, fearing that it will take away opportunities and diminish the value of their craft. However, there is a different perspective among some musicians who work for Big Tech companies. They believe that embracing AI could lead to more creativity and opportunities for musicians. The industrial revolution didn’t lead to widespread unemployment, and similarly, the rise of AI may bring about new avenues for musicians to explore.
Currently, AI is primarily used in music for tasks like mastering and equalizing sounds. However, the industry faces challenges in obtaining the necessary approvals to use artists’ work, crediting humans separately from AI, and ensuring fair compensation. Protecting copyrights and the likeness of artists is crucial. To address these issues, Harvey Mason Jr. launched the Human Artistry Campaign, advocating for more guardrails around the use of AI in music.
Legislation surrounding AI in music is still in its early stages, and there is a debate between those who advocate for a laissez-faire approach and those who seek protections against the potential negative impact of unchecked AI. The music industry’s push for legislation contrasts with the ongoing debate in Silicon Valley. Devante, the Artist, suggests slowing down AI development or implementing innovations like filters that differentiate AI vocals from human ones to protect music.
The Recording Academy had to confront the AI challenge when a viral deepfake song featuring unauthorized AI vocals on Drake and the Weeknd emerged. Although the song was ineligible for the Grammys and taken down, it raised awareness of the issues surrounding AI in music. Notably, Drake faced a lawsuit from Tupac’s estate for using unauthorized AI vocals of the late hip-hop icon in a diss track against Kendrick Lamar.
Consumers may not always be aware when AI is used in music, emphasizing the need to protect creators. Many consumers are indifferent to whether AI is involved in the music they consume. However, Harvey Mason Jr. believes that humans will adapt and coexist with AI, just as they have with previous technological advancements. The music industry has overcome challenges related to synthesizers and sampling in the past, finding ways to allocate credit and royalties. The key is to ensure that AI is used in a fair and ethical manner that respects human creativity.
In conclusion, the rise of AI in music presents both challenges and opportunities for artists. While some fear the loss of their unique identity, others see the potential for increased creativity. Protecting artists’ rights and ensuring fair compensation are crucial in this evolving landscape. Legislation is being discussed to address these issues, and the music industry is advocating for more guardrails around the use of AI. Ultimately, finding a balance between innovation and protection will be essential for the future of music in the age of AI.