Rap battles have evolved significantly in the digital era, with the Kendrick Lamar and Drake feud being one of the most intense battles to date. The tension between the two artists began when J. Cole referred to them as the “Big Three” in rap, prompting Lamar to respond with a scathing verse that dissed both Cole and Drake. This ignited a battle that involved numerous other hip-hop artists taking sides against Drake.
One notable aspect of this feud is the increased role of technology, particularly artificial intelligence (AI), in rap beefs. Drake raised eyebrows when he used AI vocals from Tupac, a deceased rap icon, in his diss track against Lamar. This move prompted discussions about the ethical implications of using AI in music without obtaining proper consent. While some artists embrace AI as an opportunity for creativity, others, like Billie Eilish and Katy Perry, protest against its use, arguing that it undermines human creativity.
The speed at which these diss tracks are released is another significant change in rap battles. In the past, artists had to rely on radio stations and physical album releases, which took time. However, with the internet and streaming platforms like YouTube and Spotify, tracks can be quickly dropped and shared with fans. This rapid release schedule has its downsides, as seen when Lamar mistakenly referenced actor Haley Joel Osment instead of televangelist Joel Osteen in his lyrics.
Additionally, this battle has expanded beyond traditional platforms to include tech platforms on a wide scale. Lamar fans used Google Maps to virtually vandalize Drake’s mansion, showcasing the power of social media in amplifying the feud. Reaction videos on platforms like YouTube have also gained popularity, with creators even profiting from their responses to the diss tracks.
The Kendrick-Drake feud marks the first mainstream rap battle to involve AI, raising questions about consent and control over artistic work. While some argue that Drake’s use of AI vocals without permission crossed a line, others believe it was a creative move that opens up new possibilities for artists. Obtaining permission from living artists may be a challenge, but the estates of late musicians might see it as a revenue source.
However, AI’s limitations are evident in its inability to replicate the depth and creativity of artists like Kendrick Lamar. AI models, like large language models, are uncreative and lack the cultural nuance to form their own thoughts on society. While AI can mimic an artist’s voice, it falls short in delivering potent bars and nuanced commentary on race and politics.
In conclusion, the Kendrick Lamar and Drake feud showcases the evolving nature of rap battles in the digital era. The increased role of technology, particularly AI, raises ethical concerns surrounding consent and creativity. The rapid release of diss tracks and the involvement of tech platforms further amplify the impact of these feuds. Ultimately, while AI has its uses in music, it cannot replicate the depth and creativity of artists like Kendrick Lamar.
