The Lincoln Town Car, once a symbol of American luxury, may seem out of place in today’s car market. However, just a few years ago, the demise of traditional American cars was expected due to rising gas prices. Contrary to those predictions, big, rear-drive cruisers like the Town Car and the Cadillac Brougham are selling better than expected. In fact, the Town Car’s sales have risen significantly, from 31,000 in 1981 to over 119,000 last year. Ford has no plans to change the current incarnation of the Town Car, as it brings in a significant amount of profit for the company. It has been estimated that Ford makes a profit of $5000 on every Town Car sold, resulting in around $600 million in profits last year alone. This success allows Ford to invest in the development of other models like the Taurus and Mustang GT.
One reason for the Town Car’s popularity is that it is less wasteful than its predecessors. It is powered by a 4.9-liter V-8 with computer-controlled fuel injection and ignition timing, rather than a larger, less efficient engine. It also has a four-speed automatic transmission with a lockup torque converter, low-rolling-resistance tires, and a drag coefficient of less than 0.50. These improvements make the Town Car more fuel-efficient than previous models, with an EPA city fuel economy figure of 17 mpg.
While the Town Car may not have impressive performance figures, it offers impeccable drivability. The engine delivers a smooth stream of power, and the transmission operates seamlessly. The interior of the Town Car is incredibly spacious, with three-abreast seating that provides ample legroom. The trunk is also large, although its irregular shape and full-size spare tire limit its usefulness.
Despite its outdated design, the Town Car appeals to luxury car buyers because of its size and reputation. It exudes a sense of opulence and success, and its high price tag adds to its allure. The Town Car is equipped with numerous luxury features and electronic helpers that make driving effortless for the owner.
Not everyone appreciates the Town Car’s qualities, as some find it lacking in control and coordination. Its steering lacks on-center feel, making it difficult to keep the car on a straight path. However, the Town Car’s ride is surprisingly taut, and it handles corners reasonably well for its size.
In conclusion, the Lincoln Town Car may be a relic from the past, but it continues to find success in today’s market. Its sales numbers have exceeded expectations, and it remains a profitable model for Ford. While it may not offer the latest technology or cutting-edge performance, the Town Car appeals to buyers who value space, comfort, and a classic American luxury experience. It serves as a reminder of a bygone era when bigger was better and Detroit reigned supreme in the automotive world.
