The Volkswagen Beetle, affectionately known as the “vocho” in Mexico, has a rich history in the country’s sprawling capital. These iconic cars were once used as taxis and could be seen gracing the city blocks with their distinctive and quirky design. Affectionately referred to as “the people’s car,” the Beetle captured the fascination of many around the world.
However, production of older models ceased in Mexico in 2003, followed by the discontinuation of newer versions in 2019. As a result, the Bug population has been dwindling in Mexico City, a metropolis of 23 million people. Despite this decline, one neighborhood on the outskirts of the city still holds on tightly to the Beetle’s legacy.
In Cuautepec, a northern neighborhood known as “Vocholandia,” classic Beetles still line the streets, earning it the nickname. Here, taxi drivers like Janette Navarro rely on these beloved cars for their livelihood. The affordability and powerful engine located in the back make them ideal for navigating the neighborhood’s steep hills. Navarro proudly identifies herself as a “vochera” or a Beetle driver, highlighting her deep affection for these cars that have helped support her family.
While some Beetles in Cuautepec show signs of wear and tear, other drivers take pride in dressing up their cars and keeping them in pristine condition. From naming their cars after loved ones to adding unique customizations like aluminum flames or pink cat eyes, these drivers ensure that their Beetles are personal expressions of their style and personality.
However, despite the passion and dedication of these drivers, local mechanics paint a grim picture for the future of vochos. David Enojosa, a car mechanic in Cuautepec, explains that since Volkswagen halted production five years ago, sourcing parts has become increasingly difficult. Enojosa predicts that without a change in the current trend, the Beetle tradition will soon fizzle out.
Yet, there are those in the neighborhood who remain hopeful. Jesús Becerra, a customer in need of a replacement bolt for his Volkswagen’s clutch, believes that with enough ingenuity and determination, people will find a way to keep their vochos running. The adaptability and resourcefulness of these drivers play a crucial role in ensuring the longevity of their beloved Beetles.
For Joaquín Peréz, driving his 1991 white Beetle holds sentimental value. Growing up around Bugs, Joaquín’s family has a long-standing tradition of being connected to these cars. His father, also a taxi driver, taught him how to drive in a Volkswagen. Now, 18 years into his own career as a driver, Joaquín’s dashboard serves as a reminder of his family’s love for these vehicles, adorned with trinkets from his loved ones.
In conclusion, while the Beetle may be facing challenges in Mexico City, the spirit of the vocho lives on in the hearts of its drivers. Despite dwindling availability of parts and the ever-growing scarcity of these iconic cars, the people of Cuautepec hold onto their Beetles as symbols of tradition, adaptability, and community. Whether it’s navigating steep hills or preserving their family heritage, the vocho continues to be the car of the people in this unique neighborhood on the outskirts of Mexico City.